How Your Agency Can Use Social Data To Win New Clients

Your agency received an RFP which is great but you don’t have a lot to time to conduct the market research needed and learn everything about the client, products, customers, and competition.

What are you to do?

Using social media to conduct your market research is vital. You’ll be able to access data faster, in a more cost-effective and flexible way that produces an overall better pitch. So stop the surveys, step away from the focus groups and see why using social is the best use of your time and recourses to produce consistent and in-depth market research. Continue reading “How Your Agency Can Use Social Data To Win New Clients”

Does Your Marketing Team Need A Data Analyst?

Many brands and agencies use the term data-driven to describe their marketing efforts but how do you know if you’re using data to its full potential?

We believe many marketers realize how important data is in connecting the dots between your marketing efforts and business goals but that can still be really hard to do. Having all the data doesn’t do much if you don’t really know what to do with it.

So what should you do? This is when we introduce you to the Data Analyst. Continue reading “Does Your Marketing Team Need A Data Analyst?”

Pursuing Clients Using Analytics

Data has changed the way agencies pitch to new clients!

Potential clients are now able to share data easily with agencies which means agencies are able to incorporate so much more information in their new business presentations. This has enabled the pitch to become all about the client rather than agencies making it all about them by rattling off the services they provide and showcasing past client work.

Depending on your agency and the client you are going after you will look at different data points and metrics to determine opportunities and solutions. There is no need to guess anymore, you can identify the problem and provide the solution before you’re even hired!

Below we’ve broken down a few ways you can use data to learn about your next client and WOW them during the pitch. Continue reading “Pursuing Clients Using Analytics”

5 Ways Marketers Need To Prepare For The 2017 Holiday Season

School supplies barely clear the holiday section before inflatable snowmen, walls of lights and gift guides fill our favorite retailers, news feeds and email inboxes.

giphy.com

And if you’re a marketer, especially in the e-commerce arena then you are starting to feel the heat. As you are finalizing your brand’s marketing strategy and campaigns for the holiday season you need make sure you have covered the five tips listed below. Continue reading “5 Ways Marketers Need To Prepare For The 2017 Holiday Season”

Why Marketing Analytics Is People-Centric

Measuring, managing and analyzing- the new practice of marketing, of marketing analytics. You really can’t hear marketing without thinking ROI. As marketers, your new mission is to maximize effectiveness.

If we spend X will the returns be two times X?

But there are uses for marketing analytics beyond sales and lead generation; marketing analytics offers insight across marketing channels and into the buyer’s journey that you can’t get if you are only looking at social, web or offline data alone. 

Why, yes it might make you focus a little more on the quantitative data rather than qualitative, marketing analytics offers a comprehensive view of your marketing strategy that ultimately will put the consumer ahead of any metrics.  Continue reading “Why Marketing Analytics Is People-Centric”

Why Is Everyone Talking About Facebook Groups?

We have seen Facebook put an emphasis on Groups this past year and we have seen people navigating and preferring a more private, or 1:1 form of social media. So maybe it’s time for your brand to tap into the power of Groups.

Facebook Groups aren’t just for College Alumni or Neighborhoods, they can be used to boost engagement, interaction and create something very special for your users.

Below we dig into how a Group can be used to create community, provide insight and maybe even defeat the dreaded Facebook algorithm we are so tired of fighting. Continue reading “Why Is Everyone Talking About Facebook Groups?”

How To Solve Problems & Keep Your Clients Happy

Have you ever had to deal with a distressed client? It’s a sinking feeling and certainly not something you want to bring to your boss. Or worse yet having to have your boss tell you. But don’t worry, you aren’t the only one, and that probably won’t be the only time it happens, after all, you are dealing with people.

Below we evaluate three ways you can help repair a client relationship before it’s too late. Continue reading “How To Solve Problems & Keep Your Clients Happy”

The Journey To Reach A Single Customer

According to the Harvard Business Review, the idea of one-to-one marketing is simple; it means being willing and able to change your behavior toward an individual customer, based on what the customer tells you and what else you know about the customer.

One-to-one marketing is a lot more than including a person’s name in an email because one-to-one marketing it’s based on an action. A consumers action would trigger a specific email to be sent based on what they did or did not do on your website. It’s a strategy that rules on relationship building and tailored messaging. Continue reading “The Journey To Reach A Single Customer”

15 Skills Atlanta Marketers Gained From The Growth Marketing Conference

Growth Marketing Conference made it to Atlanta, despite Irma, and Converge was in attendance.

The conference was filled with digestible, actionable content that inspired you to get back to work. It made you realize your problems are what          e v e r y o n e faces and that means there are solutions for them- no matter if you’re a start-up, agency or part of an enterprise company. You just have to get out of your own way!

I don’t want to give too much away because I want you to attend the next one headed to your city. But below I broke down my favorite piece of advice of each speaker’s presentation and what I am taking away from it. Continue reading “15 Skills Atlanta Marketers Gained From The Growth Marketing Conference”

Marketing Trends Taking Over 2017

When you are in the marketing trenches every day, it’s sometimes hard to realize just how much has changed in only a year, but it sure has!

From the continued rollout of new features on social platforms to home devices like Google Home taking over our lives (and TV commercials). A lot has come our way. 

However, we think the three trends listed below stand out above the rest. We continue to see more and more brands, and agencies make these three trends a part of their marketing strategies and more importantly, they seem to be working! Continue reading “Marketing Trends Taking Over 2017”