Those goals your marketing team set have an expiration date, and it’s time to start getting real with where they are in the process and how they are going to accomplish them.
So how do you find out how things are going? You have to ask some questions but asking pressing questions can often lead to uncomfortable answers. You don’t want your team to think you are looking for something; you want them to know you are checking in, pushing them to ensure these goals happen, and that they are making efforts to achieve them.
How can that be done? Continue reading “3 Ways You Are Not Challenging Your Marketing Team”
Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about it; I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.
Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title, and that is kind of what we got used to.
But a transition is once again underway. Where businesses realize the importance of marketing, how essential it is to sales and that maybe to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”
If I were to sum up the life of a marketer, I would say their goal on a daily basis is to
MINIMIZE THE COST OF FAILURE
From figuring out who your audience is, what your audience wants, how to reach them, and most importantly how to get them to make a purchase. Oh yeah and in as little time for as little money as possible.
And don’t forget to provide reporting detailing those results, with data and analytics, in a language everyone can understand.
Gulp. No problem.
Cue minor panic attack/nervous breakdown/ and never sleeping again.
What doesn’t my CMO want from me?! But maybe the reason they are expecting the best from you is that they are constantly going to battle for you.
So before you feel too defeated let us help you understand the importance of providing these insights to your CMO through reporting.
There is more at stake than what you might think! Continue reading “Reporting CMOs Want!”