The Washington Post has confirmed that Russian operatives used Facebook Custom Audiences to hyper-efficiently target Ads on Facebook. CNN further confirms that these groups specifically targeted swing states including Wisconsin and Michigan, which President Trump won by less than 1%. Continue reading “Why Russia’s Facebook Election Ads Were So Effective”
“How did they know how to target the audience with such exquisite specificity?”, Senator Mark Warner wonders. While revelations that Facebook enables advertisers to reach “Jew Haters” make headlines, no serious or effective marketer uses those tactics, and neither did the Russians. Anyone can target Facebook Ads like a Russian hacker – how did they do it? Continue reading “How Russian Election Hackers Won with Facebook Ads”
When you think about all the ways you use Facebook, what is the one tool the makes a difference on Facebook right now?
Tough question right? And this could change depending on your role and your strengths when it comes to the platform.
To stay the number one social media platform, Facebook doesn’t have to keep up they have to continue to create. That means continuous updates and added features coming your way and it can become pretty easy to miss something, especially if you are not sure what new features you should be focusing on.
We wanted to answer the above question to ensure you knew what to spend your summer focusing on and where you should spend money testing before the big shopping seasons come into play.
Below we picked three Facebook features marketers, especially ones overseeing CPC Ads on Facebook, should be using! Continue reading “The 3 Best Facebook Ad Features Right Now”
When deciding to blog about Facebook ads, you can get lost in all the information you can talk about! You don’t want to get caught up in the details because those posts turn into books, but the details are what make or break a successful ad campaign. So how do you decide what to share? For us, it comes down to targeting. Nothing is as important as understanding how to target the right people with your ads. Continue reading “Are You Targeting Your Holiday Facebook Ads Correctly?”