Why Russia’s Facebook Election Ads Were So Effective

The Washington Post has confirmed that Russian operatives used Facebook Custom Audiences to hyper-efficiently target Ads on Facebook. CNN further confirms that these groups specifically targeted swing states including Wisconsin and Michigan, which President Trump won by less than 1%. Continue reading “Why Russia’s Facebook Election Ads Were So Effective”

How Russian Election Hackers Won with Facebook Ads

“How did they know how to target the audience with such exquisite specificity?”, Senator Mark Warner wonders. While revelations that Facebook enables advertisers to reach “Jew Haters” make headlines, no serious or effective marketer uses those tactics, and neither did the Russians. Anyone can target Facebook Ads like a Russian hacker – how did they do it? Continue reading “How Russian Election Hackers Won with Facebook Ads”

Why Is Everyone Talking About Facebook Groups?

We have seen Facebook put an emphasis on Groups this past year and we have seen people navigating and preferring a more private, or 1:1 form of social media. So maybe it’s time for your brand to tap into the power of Groups?

Facebook Groups aren’t just for College Alumni or Neighborhoods; they can be used to boost engagement, interaction and create something extraordinary for your product users.

Below we dig into how a Facebook Group can be used to create community, provide insight and maybe even defeat the dreaded Facebook algorithm we are so tired of fighting. Continue reading “Why Is Everyone Talking About Facebook Groups?”

F8: Where We SEE Social Going

From Snapchat calming to be a camera company to Facebook deeming the camera as the first AR tool, social is headed in one obvious direction, sight.

When I think of where social came from, it was often a place you used to share past events. You posted pictures at places you had already been to, maybe announced your baby girl took her first steps and let people know you had moved away. Now, social is in real time. From live video, to the ability publish pictures and stories as your life is happening (and the expectation to do it) combined with everything we just learned from F8- social platforms not only want to be a part of everything you are doing they want to see everything you are doing.  Continue reading “F8: Where We SEE Social Going”

Facebook AR, Augmented Reality Or Added Revenue?

It’s that time of year again, Facebook’s F8 developer’s conference kicked off today with news that will alter our reality forever.

But before we dig too much into what they talked about this year lets see where they left off last year… Continue reading “Facebook AR, Augmented Reality Or Added Revenue?”

Feeling Lost When It Comes To Facebook Advertising?

There are more than 5 million active advertisers on Facebook! It can be overwhelming when thinking about all the competition but when marketers are provided with the right tools for understanding, creating and executing successful Facebook ads your competition can be crushed. 

Self-proclaimed “accidental marketer” Jon Loomer hosted a beginner’s webinar for Facebook advertisers not too long ago. Jon Loomer is known for focusing his content and resources on advanced Facebook marketers, so it is exciting to see content geared towards beginners. And I decided to join the webinar! To not only see what tools Jon thought were at the core of successful advertising on Facebook but to test my knowledge. Continue reading “Feeling Lost When It Comes To Facebook Advertising?”

F8: The Story Of Pinky & The Brain

Facebook’s F8 conference took place over the past two days in Fort Mason, San Francisco and while many developers, marketers and publishers would have loved to catch the latest announcements from Facebook live we know that wasn’t possible for everyone, so we watched it for you.  Continue reading “F8: The Story Of Pinky & The Brain”

3 Major Rollouts On Facebook Every Marketer Should Know

Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”