Have You Tried This FREE Marketing Tool?

There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30-day trial and a glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.

Below is everything you can do when you sign up for your free trial… Continue reading “Have You Tried This FREE Marketing Tool?”

Why Data Visualization Matters To Marketers

The good marketers start with research and gather data that supports their message. The best know it’s what they do with it from there that matters the most.

When you have the right marketing analytics tool that visualizes data you can give data meaning, make data flexible and integrate it with other data systems. That data could be from social, digital or offline channels and sources could include customer satisfaction surveys, TV ratings, Facebook Insights, product reviews, Google Analytics and much much more.

Data can easily be gathered, put it one place, and made comparable and understandable through visualization Continue reading “Why Data Visualization Matters To Marketers”

Creating An Analytics Culture: The Benefits

This is part 2 of our 2 part blog series, Creating An Analytics Culture. In part 1 (you can read it here) we identified the real problem with creating an analytics culture within your marketing teamexcellent you don’t have the right marketing technology in place.

In your organization, how long does it typically take an analyst to answer a data-centric question? Three days? A week? More than tough? If you are using a method that does not allow you to receive timely, flexible and accurate analytics, then it may be normal for it to take that long or longer. However, this is not helping your team or helping to drive an analytics culture within your team. 

Continue reading “Creating An Analytics Culture: The Benefits”

Creating An Analytics Culture: The Problem

As we have seen marketing evolve, we have also watched it become very complex. The combination and addition of channels, platforms, and new technologies have created a deluge of data that actually makes it harder for someone to get a clear picture of their marketing performance. Continue reading “Creating An Analytics Culture: The Problem”

Why CMOs Love Marketing Dashboards

What is a dashboard? According to this CMO. article a dashboard is a graphical summary of various pieces of valuable information, typically used to give an overview of a business. So why do CMOs need one? Because CMOs are concerned with tight budgets and the lack of a clear marketing strategy that could affect their company’s ability to compete in ever-changing markets. Because CMOs have to answer to many stakeholders about the status of all their projects. Because CMOs needs to have the latest information readily available to make informed decisions quickly. Continue reading “Why CMOs Love Marketing Dashboards”

Are These 5 Features On Your Marketing Dashboard?

As easy as it is to access social media, the answers behind your marketing efforts can often seem like they are hidden. It’s kind of like when you are searching for a light switch in the dark. You know it’s there, you know you need it to keep going, but it can take a few tries to find that switch. That’s where a dashboard comes in. A dashboard can help shine some light on your marketing success and give your social media investments some credibility. Continue reading “Are These 5 Features On Your Marketing Dashboard?”