BHAG-ing Smaller Clients into Big Time Growth

Jake Tanner, of Digital Hyve (Syracuse, New York) explains how Big, Hairy, Audacious Goal-setting, clearly-defined core values, local-market-focused concierge marketing, and enlightened leadership coaching set up his full service digital marketing agency for three-year “hockey-stick” growth in a mid-sized college town.

digitalhyve.com

Episode Transcript:

Rob: Welcome to the Marketing Agency Leadership Podcast. I’m your host, Rob Kischuk, and I’m excited to be joined today by Jake Tanner, co-founder of Digital Hyve, based in Syracuse, New York. Welcome, Jake.

Jake: Hey, how are you?

Rob: I’m doing great. How about you?

Jake: Good. Good.

Rob: Excellent.

Jake: I’m—recovering from last night. I’m a big—I was into gaming when I was younger and I watched the Drake and someone else break that Twitch record last night, if anyone knows what that is.

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Do your marketing campaigns “drop the ball”? Unifying Sales and Marketing teams to optimize lead conversion

Brandon Pindulic, founder of OpGen Media, a full-funnel, performance-based demand generation agency, addresses how to boost sales through deep funnel sales-process management strategies, including process design, prospect-to-closing lead nurturing activities, and full sales-cycle marketing campaign implementation.

For our listeners, OpGen Media is generously offering 2 wonderful and useful free resources:

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Mythbusting—Why Old-School SEO Fails to Deliver

Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of  SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.)

 

Check out the episode here!

TRANSCRIPT:

Rob: Welcome to the Marketing Agency Leadership podcast. I’m your host Rob Kischuk and I’m excited to be joined today by Jason Berkowitz, CEO of Break The Web. Welcome Jason.

Jason: Hi. Thank you, Rob. Thanks for having me.

Rob: Yeah, great to have you here. Why don’t you start off by telling us a little bit about Break The Web and what the agency is great at?

Jason: So, our company, Break The Web, is primarily good at SEO; that’s my personal expertise, Search Engine Optimization. We actually have another label called SEO Services New York which ranks very well organically on Google. But Break The Web is a full service marketing agency. We do a lot of paid advertising, like Adwords and PPC, our social media marketing, whether on Facebook or Instagram, we do some PR and also some conversion rate optimization; that’s really some of the big dives that we have taken towards end of 2017 and as we’re starting 2018.

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Are you driving the speed of digital marketing? What’s the speed limit?

Adam Roe, Managing Partner of FortyFour, discusses the increasingly important role of “all things digital” in building robust e-commerce infrastructures, creating targeted campaigns, leveraging today’s dynamic marketing platforms, and using analytics to “open up the throttle.”

FortyFour designs and builds e-commerce and content management platforms that strengthen businesses. They create campaigns and content that move people. They develop strategies and experiences that elevate brands and engage consumers.

adam@fortyfour.com

fortyfour.com