Your agency received an RFP which is great but you don’t have a lot to time to conduct the market research needed and learn everything about the client, products, customers, and competition.
What are you to do?
Using social media to conduct your market research is vital. You’ll be able to access data faster, in a more cost-effective and flexible way that produces an overall better pitch. So stop the surveys, step away from the focus groups and see why using social is the best use of your time and recourses to produce consistent and in-depth market research. Continue reading “How Your Agency Can Use Social Data To Win New Clients”
Many brands and agencies use the term data-driven to describe their marketing efforts but how do you know if you’re using data to its full potential?
We believe many marketers realize how important data is in connecting the dots between your marketing efforts and business goals but that can still be really hard to do. Having all the data doesn’t do much if you don’t really know what to do with it.
Data has changed the way agencies pitch to new clients!
Potential clients are now able to share data easily with agencies which means agencies are able to incorporate so much more information in their new business presentations. This has enabled the pitch to become all about the client rather than agencies making it all about them by rattling off the services they provide and showcasing past client work.
Depending on your agency and the client you are going after you will look at different data points and metrics to determine opportunities and solutions. There is no need to guess anymore, you can identify the problem and provide the solution before you’re even hired!
Measuring, managing and analyzing- the new practice of marketing, of marketing analytics. You really can’t hear marketing without thinking ROI. As marketers, your new mission is to maximize effectiveness.
If we spend X will the returns be two times X?
But there are uses for marketing analytics beyond sales and lead generation; marketing analytics offers insight across marketing channels and into the buyer’s journey that you can’t get if you are only looking at social, web or offline data alone.
We have seen Facebook put an emphasis on Groups this past year and we have seen people navigating and preferring a more private, or 1:1 form of social media. So maybe it’s time for your brand to tap into the power of Groups.
Facebook Groups aren’t just for College Alumni or Neighborhoods, they can be used to boost engagement, interaction and create something very special for your users.
Have you ever had to deal with a distressed client? It’s a sinking feeling and certainly not something you want to bring to your boss. Or worse yet having to have your boss tell you. But don’t worry, you aren’t the only one, and that probably won’t be the only time it happens, after all, you are dealing with people.
According to the Harvard Business Review, the idea of one-to-one marketing is simple; it means being willing and able to change your behavior toward an individual customer, based on what the customer tells you and what else you know about the customer.
One-to-one marketing is a lot more than including a person’s name in an email because one-to-one marketing it’s based on an action. A consumers action would trigger a specific email to be sent based on what they did or did not do on your website. It’s a strategy that rules on relationship building and tailored messaging.Continue reading “The Journey To Reach A Single Customer”