Rachel Wilson Thibodeaux, Founder, Brand Strategist, and Professional Speaker, SWAG Strategy Solutions (Houston, TX)
Rachel Wilson Thibodeaux is Founder, Brand Strategist, and Professional Speaker at SWAG Strategy Solutions a boutique consultancy that helps clients design unique brands to “better position their offers” and market them at least twice as effectively as they were in the past. Clients include women entrepreneurs, as well as service providers and experts, people Rachel says want to make a big impact and income.
Building blocks of what Rachel connotes as “brand curation” include:
- Asking clients, “What do you most want to be known for?”
- Identifying the audience, even down to the one person who will most resonate with the client’s offering
- Establishing the most effective way to connect with that individual.
Rachel majored in finance and marketing at the University of Houston and spent the first 16 years of her career in financial services. In 2013, she left her “good-paying, good-benefits” six-figure job to chase her entrepreneurial marketing dream.
How does someone make that kind of transition?
Rachel believes that it important to communicate to your community, the groups to which you belong, what you are doing businesswise, “even if you don’t yet have a product or a service out there.” She provides a number of questions that can help build the kind of engagement which can turn into future buy-in. She says that success requires disciplined consistency in doing the hum-drum activities; e.g., making a certain number of phone calls to connect with customers.
In this interview, Rachel talks about when and how to reengage humor and the importance of sensitivity to what is going on in terms of the pandemic, social unrest, the fact that it is an election year, and concerns about the economy. When posting to social media, Rachel often posts questions she thinks will “bring a smile to someone’s face,” help them escape for a moment what they are going through, and increase “connection.” The most important thing? Know and respect your audience.
Rachel had an Ask Me Anything Live session at virtual HubSpot Inbound 2020 where she fielded audience questions about Brand Development, Positioning, and (especially) Social Media Marketing, as well as offering guidance on posting and engagement in the “new normal,” connecting with people, managing COVID impacts, and online responses to the pandemic and the changes it has brought.
She also addressed social listening, paying attention to the data available online, your audience feedback (comments, likes), and engagement to identify what works and what doesn’t, create better campaigns, and communicate better.
Rachel can be reached on LinkedIn at Rachel W. Thibodeaux, Instagram at @rachel.theswagstrategist, and on her company website at swagstrategy.com. She has a Facebook group – Brand, Sell profit – for entrepreneurs/brand-builders/experts. She offers a virtual program for strategic pivoting called “Pivot to Profit,” with a free “sample portion” (one of the five parts) available at: bit.ly/pivot2profitnow.
Check it out.