John Kriney, Founder and President, OptFirst Internet Marketing (Miami, FL)
John Kriney, is Founder and President at OptFirst Internet Marketing, a Google Certified Partner (2010) that specializes in full-service online marketing campaigns and website, app, and landing page development. Campaign expertise includes customized search engine optimization; Google Ads search, video, display and shopping campaigns; cross-platform remarketing; E-commerce marketing; Facebook and Instagram ads for lead generation, sales, or brand building purposes; LinkedIn ads; and combinations of all of that.
In 2003-2004, John started selling after-market auto customization products in Los Angeles, CA; ranked his business first in searches for body kits and parts, and generated up to $3.5 million a year in sales. As things slowed in 2006, John sold that business. What to do next?
Seeing his success, six business owners he had worked with requested his help with their online marketing. In 2008, John moved his business to South Florida, named it OptFirst, and provided his clients with profitable conversions. He made sure they knew how much much money they were making per campaign, per campaign type to ensure long-lasting relationships. When companies wanted to focus on branding, he demanded that both the target and the success be quantified.
He admits there are three types of competitors that may steal his customers: the one-off internet whiz kid who is someone’s nephew, vertical internet marketing agencies that draw customers away by speaking the “right jargon,” and the traditional marketing agency that’s trying to tack on digital as a service. “Lost” clients often return – a tribute to his agency’s collaborative approach of “one business owner working with another.”
OptFirst was one of the first early adopters of LinkedIn direct conversion campaigns and has been running campaigns for the University of Miami’s Continuing Education Department, marketing 22 different programs on that platform for over 4 years. Because OptFirst’s efforts with the University of Miami outperformed all other universities by 90%, LinkedIn took John and a University of Miami representative to lunch. They had proved a profitable campaign could be run on LinkedIn.
John believes you need 3 channels of incoming advertising for any business . . . so they also run SEO campaigns, Google Ads, and paid social for the University. In total, the agency offers 11 different campaign types, of which SEO has the lowest CPA.
John has written 3 books on search engine optimization and internet marketing. He thought he would hand his 8-step SEO plan to clients and lose business because clients would now know what needed to be done. Providing that knowledge was “the right thing to do.” But it didn’t work that way. The 8-step book made him the “expert” for work clients did not want to do. They would thumb through the book and immediately sign his proposal.
Since the pandemic, John created “the seven steps of becoming an author” and has guided half a dozen business owners to getting published. He says “There’s no better way to control your Google presence than . . . becoming an author. When you put a book out on Amazon, there’s a knowledge panel to be claimed as an author on Google, and then you really control your first page.”
John says his “slogan” for the times is: “2020 is survive, and if you make it to 2021, then you can thrive.” He can be reached on his agency’s website at: OptFirst.com, at John Kriney on LinkedIn, and by email at: email@example.com.