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How To Tame Your Marketing Data

The words data and marketing practically go together like peanut butter and jelly. Data is central to the marketing world and in many ways, has altered it. From how brands choose leadership, marketing channels, campaigns, technology and close sales-data influences just about everything.

However, data is still a challenge for marketers. Now with so much information available it can almost be paralyzing, making you feel like you don’t know where to start, let alone what to do with it. According to published research from the DMA, only one-third of marketers felt they had a good grasp of dealing with data.

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4 Ways To Improve Your Content Marketing

There is no silver bullet for content marketing but there are a lot of things you could be doing wrong:

  • Producing uninteresting/ boring content
  • Having no loyal audience
  • Targeting an audience that is too large

Just to name a few…

According to The Content Institutes 2016 study, 86% of marketers are now using content marketing but only 30% believe they are effective at it and the crazy part is 76% say they will produce even more content in 2016 vs 2015!

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The Benefits Of Monitoring & Analyzing Your Marketing Channels

When you make the investment into monitoring and analyzing your marketing channels, you take the guesswork out of your marketing returns and have the opportunity to dig in and see how things are actually performing. Continue reading “The Benefits Of Monitoring & Analyzing Your Marketing Channels”

Let’s Get Personal: A Digital Marketing Experience

According to The Content Wrangler, personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access to content; and what device they use to access it.

Marketers have learned a lot about the personalization process over the past several years and so have consumers. Consumers have been exposed to different experiences of personalization through various mediums that produce various qualities- it seems like they too now understand the value that personalization can deliver. Continue reading “Let’s Get Personal: A Digital Marketing Experience”

Why CMOs Love Marketing Dashboards

What is a dashboard? According to this CMO. article a dashboard is described as a graphical summary of various pieces of important information, typically used to give an overview of a business. So why do CMOs need one? Because CMOs are concerned with tight budgets and the lack of a clear marketing strategy that could affect their company’s ability to compete in ever-changing markets. Because CMOs have to answer to many stakeholders about the status of all their projects. Because CMOs needs to have the latest information readily available to make informed decisions quickly. Continue reading “Why CMOs Love Marketing Dashboards”

Converge Presents At ATDC Startup Showcase As A Signature Company

ATDC is The Advanced Technology Development Center located in Midtown, Atlanta and is one of the longest-running and largest university-based startup incubators in the country. Their annual event, Startup Showcase, is their largest as it puts the spotlight on the companies that have attracted nearly $2 billion in investments and who make up the ATDC Accelerate and Signature Companies. Continue reading “Converge Presents At ATDC Startup Showcase As A Signature Company”

Hello It’s Me- How To Get On The Other Side Of Their Inbox

80% of marketers agree that email marketing is core to their business. So obviously there is no way that email is dead but it is changing. From ad blocks on social to mobile devices becoming our “first screen”, to the take over of content marketing- so many things are shaping the reason and way we create and send an email.

Overall 2016 has been a good year for email. Email has gotten a lot of good press from announcements of its revival, the stamp of approval from millennials, and the ability to integrate email into so many other tools. Email is almost kinda cool again but are marketers ready to give it the attention it needs? Continue reading “Hello It’s Me- How To Get On The Other Side Of Their Inbox”

Converge Selected For The Bridge: Atlanta

Converge is extremely excited to announce that we have been selected as one of ten startups to participate in the inaugural class of The Bridge: Atlanta.

The Bridge Atlanta logo
www.hypepotamus.com

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Feeling Lost When It Comes To Facebook Advertising?

There are more than 2 million active advertisers on Facebook! It can be overwhelming when thinking about all the competition but when marketers are provided with the right tools for understanding, creating and executing successful Facebook ads your competition can be crushed. 

On Tuesday, self-proclaimed “accidental marketer” Jon Loomer hosted his first beginner’s webinar for Facebook advertisers. Jon Loomer is known for focusing his content and resources on advanced Facebook marketers, so it was exciting to see that he was experimenting with a beginners course. I decided to join the webinar! Not only to see what tools Jon thought were at the core of successful advertising on Facebook but to test my own knowledge. Continue reading “Feeling Lost When It Comes To Facebook Advertising?”

How To Get Rolling With Live Video

I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it basically useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”