News

Pulling A Brangelina- Why You May Need To Divorce Your Client

If we thought we were doomed over this year’s political climate then we might have just confirmed the end of the world (or at least true love) with the divorce of Brad Pitt and Angelina Jolie. To the outside world, their relationship looked like the real-deal but maybe we were too distracted by their good looks and army of children to realize their relationship had some serious flaws.

Bard Pitt blowing a kiss
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Does this sound like something that might be going on in your own agency/client relationship? On the outside things look pretty good (mainly cause they are a paying client) but when you look past the billable hours things aren’t going all that well. Continue reading “Pulling A Brangelina- Why You May Need To Divorce Your Client”

Why Data Visualization Matters To Marketers

The good marketers start with research and gather data that supports their message. The best know it’s what they do with it from there that matters the most.

When you have the right marketing analytics tool that visualizes data you can give data meaning, make data flexible and integrate it with other data systems. That data could be from social, digital or offline channels and sources could include customer satisfaction surveys, TV ratings, Facebook Insights, product reviews, Google Analytics and much much more.

Data can easily be gathered, put it one place, and made comparable and understandable through visualization Continue reading “Why Data Visualization Matters To Marketers”

What Is The Agency Of The Future?

Among several other agency and brand breakups this summer McDonald’s decision to part ways with their 35-year-old agency in the U.S., Publicis Groupe’s Leo Burnett shows that times are changing.

pug looking confused
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In an effort to modernize and consolidate their nearly 1 billion dollar advertising budget McDonalds conducted an agency review earlier this year in an effort to find “the agency of the future”. Continue reading “What Is The Agency Of The Future?”

Can Marketers Benefit From Bots?

While it still may be too early to say Bots are taking over social and messaging platforms, they have been taking over marketing news since Facebook’s announcement at their F8 Conference held earlier in 2016. Continue reading “Can Marketers Benefit From Bots?”

3 Things PR Pros Can Learn From This Summer

Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).

girl looking happy then disappointed
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Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”

Is Filtering Online Trolls A Good Idea?

The first step in deciding what to do with an online troll is being able to identify them correctly.  Many businesses use social media as another way to connect with consumers and field customer service needs. Which means complaints might get posted on your Facebook Wall and just because a customer is unhappy does not make them a troll.

Continue reading “Is Filtering Online Trolls A Good Idea?”

How To Tell Your Brand’s Story Better

People will always remember a good story over a sales pitch. That is why telling your brand’s story is the best experience you can give to your future customers.

Below are a few tips we have for crafting and creating your brand story. It’s important to take the time to get it right! You want your story to be the reason potential customers take a leap into your sales funnel. Continue reading “How To Tell Your Brand’s Story Better”

3 Things We Learned About Digital Marketing From Instagram Stories

It’s been a little over a year since Snapchat’s Instagram rolled out their new feature, Stories, and Instagram has revealed that more than 300 million people are now posting to Stories every day– I think it’s safe to say this move was a good one!

But Instagram isn’t the only one who can benefit from this jump to more visual content. Marketers can learn a lot from this as well. Below are three insights that digital marketers can take away from the rollout of Stories. Continue reading “3 Things We Learned About Digital Marketing From Instagram Stories”

What Brands Can Learn From The LOCHTE-Ness PR Monster

The Olympics played out on the worlds’ largest stage but the biggest act from the past 17 days wasn’t the competition, a rivalry, or a gold medal match! Instead, it was the unexpected storyline of the Ryan Lochte Robbery that stole the show during the Rio Games.

This story comes as a good reminder as to what can happen as more and more organizations use influencers and encourage users to help create content. At the end of the day you are working with people, and what they do when they are not representing your brand cannot be controlled but there are strategies you can put in place to help mitigate the risk when you are working with them. Continue reading “What Brands Can Learn From The LOCHTE-Ness PR Monster”