We all think we know where marketing is headed but we don’t always have the resources to prove it, that is where the Infinite Dial 2016 report comes in. Since 1998, the Infinite Dial report has been used throughout the marketing community for its studies on consumer adaptation of digital media from Edison Research and Triton Digital. In the months of January and February of 2016, Edison Research conducted a random telephone survey of people aged 12 and older using the “gold standard” of research asking them questions surrounding media and technology, online radio, audio brands, music discovery, podcasts, in-car media and social media. This research gives us some definite answers into how consumers can be reached and where our focuses should be for the rest of the year. Continue reading “How Consumer Consumption Is Shaping Marketing”
If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heart beat- people have their mobile devices on them at all times and marketers have become obsessed.
With content marketing at an all time high everyone is asking the same loaded question “how do I stand out from the crowd?”. Influencer marketing is one solution. An influencer is someone who is active on social media and blogs. Someone who has the trust of a small, niche group of consumers they call a community. They have the ability to amplify your content, extend your reach and as Jay Baer puts it, an influencer is someone who drives action not just awareness. Continue reading “How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals”
It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From the ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to the entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer and it is constantly evolving. Continue reading “How Video Is Changing Marketing”
The secret to more, better quality engagement is addressing consumer concerns on social. According to SocialBakers, brands who respond to at least 65% of audience questions on Facebook and/or Twitter receive 3.5 times more interactions than brands who respond less than that. For an industry so focused on engagement you think we would already have a handle on this but the lack of quality customer care on social is shocking.
It was once believed that consumers won’t want to shop on social, it is too intrusive! But now that 65% of adults use social media in North America alone, it’s easy for brands to ignore that thought, dig into their marketing budgets and plan to spend nearly $35 billion on social ADs by 2017.
Before you start setting goals and plugging data into an excel sheet you first need to understand how and what to measure when it comes to social media and that can be confusing.
Nearly every social platform has an analytics tool and almost every social platform seems to give you something different to measure. However, if you can look past the terminology, settle for the information you do get and stop wishing for more, you will discover that most channels can not only be measured but also be compared. Continue reading “3 Questions You Need To Ask When Measuring Social Data”
As easy as it is to access social media, the answers behind your marketing efforts can often seem like they are hidden. It’s kind of like when you are searching for a light switch in the dark. You know it’s there, you know you need it to keep going, but it can take a few tries to find that switch. That’s where a dashboard comes in. A dashboard can help shine some light on your marketing success and give your social media investments some credibility. Continue reading “Are These 5 Features On Your Marketing Dashboard?”
This past month, the annual Digital Summit took over Dallas to cover all things digital marketing. Converge’s CEO and Founder, Rob Kischuk presented at the largest digital gathering in the region and took on the topic of analytics and data in marketing. Below are two takeaways from his presentation with his overall goal being to educate marketers and promote forward thinking when it comes to marketing insights and analytics. Continue reading “2 Takeaways From Rob’s Digital Summit Presentation”