The Bridge was created by Coca-Cola in 2013 and originated in Tel-Aviv as a startup commercialization program. With two successful cohorts under their belt they started thinking about bringing The Bridge stateside and Coca- Cola couldn’t overlook the opportunity waiting in their own backyard. Coca-Cola knew that start-ups in Atlanta have very limited opportunities to test their technology with enterprise companies and called upon four other corporate sponsors to help support the Atlanta entrepreneurial community through their involvement in The Bridge. Continue reading “The Bridge Atlanta’s Final Showcase: Converge Crosses Over”
Can you imagine the world without social media?
Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s essential that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.
Below are five common traps marketers fall into when using social media. Continue reading “5 Lies About Social Media Marketing”
There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30-day trial and a glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.
Below is everything you can do when you sign up for your free trial… Continue reading “Have You Tried This FREE Marketing Tool?”
Content creation is a vital part of marketing but many of us are still not using data to influence our content strategy and decision making. What are we waiting for? With over 2 million blog posts being published every day we need to start relying on a little more than luck in order gain attention and traction with everything else we are competing with on the web. Continue reading “Utilize Data To Create Breakthrough Content”
It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage. Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”
Still struggling with data-driven marketing? Thinking about investing in a new technology to make it easier? Worried about the mistakes you might make?
Well, we have created an e-book just for you! Our e-book is focused on all the above and centers around creating a data-driven culture within your marketing team. Continue reading “3 Reasons Why You Need To Download Our E-book, Measurement In Action”
Instagram turned 6 and to celebrate the CEO of the OG of filtered photos, Kevin Systrom sat down with BuzzFeed News to talk about the range of changes that have happened to the Instagram product.
We decided to read between the lines and take some guesses about what this could mean for Instagram’s future. Check out our 5 predictions below…
With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.
With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.
If you are not utilizing data-driven marketing within your business (yet) the task can seem overwhelming and nearly impossible to implement.
How will you change everything now that you are this far into it? Continue reading “How To Create A Data Plan”
Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.
There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”