Marketing has been getting a lot of attention, and that attention is coming from C-Level Executives who are noticing the impact marketing has on their bottom line- which can be a good thing!
But just because they are noticing your efforts doesn’t mean you should expect them to understand everything you are doing. It is actually the other way around. You need to be ready (and willing) to answer some questions and rise to the challenge of rounding off your skills so you can demonstrate how marketing activities impact the overall organizational goals.
We hear the term, influencer marketing thrown around a lot! And as the holidays are approaching, it could be the opportune time to work with one of these influencers. But can an influencer bring real profits? And if so how is that measured?
For some people, it might feel a little late to be talking about holiday planning and for others too soon.
But when it comes to goal tracking, marketing measurement, and analytics you can never be too late.
Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success!Continue reading “What You Might Have Missed During Holiday Planning”
When deciding to blog about Facebook ads, you can get lost in all the information you can talk about! You don’t want to get caught up in the details because those posts turn into books, but the details are what make or break a successful ad campaign. So how do you decide what to share? For us, it comes down to targeting. Nothing is as important as understanding how to target the right people with your ads. Continue reading “Are You Targeting Your Holiday Facebook Ads Correctly?”
With election season finally coming to an end we figured we would talk about another type of campaign, an AdWords one.
Last week, we helped you decide if you should put your holiday ad budget behind Facebook, CPC ads or Google, PPC ads. So we wanted to follow it up with a post that provides more resources on how to create a PPC ad- if that’s the route you decide to go!
Creating any ad, digital or not, can be frustrating. There are character limits, image restrictions (don’t get me started on how much text you can or can’t have) ad blockers, and the inability to predict (and sometimes understand) results. And when talking about PPC things get even trickier…
They don’t even let you write the word CLICK in your ad!!
The Bridge was created by Coca-Cola in 2013 and originated in Tel-Aviv as a startup commercialization program. With two successful cohorts under their belt they started thinking about bringing The Bridge stateside and Coca- Cola couldn’t overlook the opportunity waiting in their own backyard. Coca-Cola knew that start-ups in Atlanta have very limited opportunities to test their technology with enterprise companies and called upon four other corporate sponsors to help support the Atlanta entrepreneurial community through their involvement in The Bridge.Continue reading “The Bridge Atlanta’s Final Showcase: Converge Crosses Over”
Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s essential that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.
There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30-day trial and a glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.