Content creation is a vital part of marketing but many of us are still not using data to influence our content strategy and decision making. What are we waiting for? With over 2 million blog posts being published every day we need to start relying on a little more than luck in order gain attention and traction with everything else we are competing with on the web. Continue reading “Utilize Data To Create Breakthrough Content”
It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage. Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”
Still struggling with data-driven marketing? Thinking about investing in a new technology to make it easier? Worried about the mistakes you might make?
Well, we have created an e-book just for you! Our e-book is focused on all the above and centers around creating a data-driven culture within your marketing team. Continue reading “3 Reasons Why You Need To Download Our E-book, Measurement In Action”
Instagram turned 6 and to celebrate the CEO of the OG of filtered photos, Kevin Systrom sat down with BuzzFeed News to talk about the range of changes that have happened to the Instagram product.
We decided to read between the lines and take some guesses about what this could mean for Instagram’s future. Check out our 5 predictions below…
With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.
With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.
If you are not utilizing data-driven marketing within your business (yet) the task can seem overwhelming and nearly impossible to implement.
How will you change everything now that you are this far into it? Continue reading “How To Create A Data Plan”
Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.
There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”
Maybe, one of the most important evolutions in marketing is the ability to understand what data you have, how to organize it and, ultimately, how to use it to your advantage.
The practice of gathering and generating insights from data to inform your marketing strategy has become commonplace for some marketers. However, for many organizations, there is still room for improvement in turning intelligence into actionable insights and committing to using data-driven decision making. Continue reading “Building A Data-Driven Culture”
If we thought we were doomed over this year’s political climate then we might have just confirmed the end of the world (or at least
true love) with the divorce of Brad Pitt and Angelina Jolie. To the outside world, their relationship looked like the real-deal but maybe we were too distracted by their good looks and army of children to realize their relationship had some serious flaws.
Does this sound like something that might be going on in your own agency/client relationship? On the outside things look pretty good (mainly cause they are a paying client) but when you look past the billable hours things aren’t going all that well. Continue reading “Pulling A Brangelina- Why You May Need To Divorce Your Client”
The good marketers start with research and gather data that supports their message. The best know it’s what they do with it from there that matters the most.
When you have the right marketing analytics tool that visualizes data you can give data meaning, make data flexible and integrate it with other data systems. That data could be from social, digital or offline channels and sources could include customer satisfaction surveys, TV ratings, Facebook Insights, product reviews, Google Analytics and much much more.
Data can easily be gathered, put it one place, and made comparable and understandable through visualization. Continue reading “Why Data Visualization Matters To Marketers”