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3 Resolutions Agencies Can Make In 2018

2017 was a big year for agencies! From agency and big brand shake-ups and break-ups, to the constant evolution of the industry (thanks to the introduction of new technology), to figuring how to get your clients’ messages across in more ways than ever before- 2017 was the year that would just not stop.

And as the holidays approach, maybe clients go quiet for a bit, you will finally have time to come up for air, take a deep breathe and find a second to evaluate the damages and celebrate the fact that you survived! You might be a tad bruised and battered, but 2017 didn’t knock you over.

But with that said, don’t get too comfortable, it’s already time to look ahead and start planning your strategy and agency goals for 2018. What are your resolutions? Hopes, dreams, and desires for the next year? Continue reading “3 Resolutions Agencies Can Make In 2018”

3 Marketing Mistakes You CAN NOT Make In 2017

There are a lot of things you may be planning to do next year. It’s hard not to get caught up in the excitement of a new year! Most of the time we spend the last month of the year setting goals, KPIs, and even higher expectations-thinking about everything we are going to do to make this next year even better! Continue reading “3 Marketing Mistakes You CAN NOT Make In 2017”

Will Social Attribution Solve Social Measurement Flaws?

As marketing technology has improved we are starting to see, understand and analyze the impact social is having on our businesses and through this evolution, a new marketing buzz word has blossomed…

Attribution. Social attribution to be more specific. Continue reading “Will Social Attribution Solve Social Measurement Flaws?”

3 Marketing Questions You Might Be Too Afraid To Ask

We have all been there, someone at work says a term you have never heard of, you nod your head in agreement and then make a b-line for your desk when the meeting is over, Google it as soon as you know no one is watching you, and feel relieved once you know that the heck they are talking, and celebrating the fact that no one asked you to contribute to that conversation because you wouldn’t have known ANYTHING! Continue reading “3 Marketing Questions You Might Be Too Afraid To Ask”

Hey Marketers-Do You Speak CEO?

Marketing has been getting a lot of attention, and that attention is coming from C-Level Executives who are noticing the impact marketing has on their bottom line- which can be a good thing!

But just because they are noticing your efforts doesn’t mean you should expect them to understand everything you are doing. It is actually the other way around. You need to be ready (and willing) to answer some questions and rise to the challenge of rounding off your skills so you can demonstrate how marketing activities impact the overall organizational goals. 

So what exactly does that mean…

Continue reading “Hey Marketers-Do You Speak CEO?”

How You Can Track Your Holiday Influencer Campaigns

We hear the term, influencer marketing thrown around a lot! And as the holidays are approaching, it could be the opportune time to work with one of these influencers. But can an influencer bring real profits? And if so how is that measured?

That is what this post is going to show you! Just how easy it is to analyze campaigns with influencers. After all, the ideal time for influences to be posting is RIGHT NOW as your audience is starting to research and take action by making those big holiday purchases. Continue reading “How You Can Track Your Holiday Influencer Campaigns”

5 Things Every Marketer Should Do Every Day

We thought this would be the perfect time to refresh your memory, as well as ours, on what we should be doing every day as marketers.

We promise these fives things are  MUST DO’s and could bring you the results you are looking for!

Continue reading “5 Things Every Marketer Should Do Every Day”

What You Might Have Missed During Holiday Planning

For some people, it might feel a little late to be talking about holiday planning and for others too soon. 

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But when it comes to goal tracking, marketing measurement, and analytics you can never be too late.

Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success! Continue reading “What You Might Have Missed During Holiday Planning”

Are You Targeting Your Holiday Facebook Ads Correctly?

When deciding to blog about Facebook ads, you can get lost in all the information you can talk about! You don’t want to get caught up in the details because those posts turn into books, but the details are what make or break a successful ad campaign. So how do you decide what to share? For us, it comes down to targeting. Nothing is as important as understanding how to target the right people with your ads.   Continue reading “Are You Targeting Your Holiday Facebook Ads Correctly?”