As we have seen marketing evolve, we have also watched it become very complex. The combination and addition of channels, platforms, and new technologies have created a deluge of data that actually makes it harder for someone to get a clear picture of their marketing performance. Continue reading “Creating An Analytics Culture: The Problem”
For many marketers, the shares their piece of content receives on social is the lifeline to their marketing efforts, development, and budgets but it turns out you can’t actually see much of what is being shared.
A report released by RadiumOne shows that nearly 82% of sharing is done through dark social.
Through dark social? I didn’t know there was a dark side…
Dark social is dominating how people share, is an increasingly vital source to explain referral traffic and is significant in understanding how what people share publicly differs from what they are sharing privately. When marketers understand dark social it can help brands know their customers, personalize their marketing messages and ensure customers are receiving relevant content- dark social has proven too valuable to ignore anymore. Continue reading “Shining The Light On Dark Social”
The words data and marketing practically go together like peanut butter and jelly. Data is central to the marketing world and in many ways, has altered it. From how brands choose leadership, marketing channels, campaigns, technology and close sales-data influences just about everything.
However, data is still a challenge for marketers. Now with so much information available it can almost be paralyzing, making you feel like you don’t know where to start, let alone what to do with it. According to published research from the DMA, only one-third of marketers felt they had a good grasp of dealing with data.
There is no silver bullet for content marketing but there are a lot of things you could be doing wrong:
- Producing uninteresting/ boring content
- Having no loyal audience
- Targeting an audience that is too large
Just to name a few…
According to The Content Institutes 2016 study, 86% of marketers are now using content marketing but only 30% believe they are effective at it and the crazy part is 76% say they will produce even more content in 2016 vs 2015!
When you make the investment into monitoring and analyzing your marketing channels, you take the guesswork out of your marketing returns and have the opportunity to dig in and see how things are actually performing. Continue reading “The Benefits Of Monitoring & Analyzing Your Marketing Channels”
According to The Content Wrangler, personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it.
Marketers have learned a lot about the personalization process over the past several years and so have consumers. Consumers have been exposed to different experiences of personalization through various mediums (that item you looked at online following you to a Facebook ad) that produce different quality of results- it seems like they too now understand the value that personalization can deliver. Continue reading “Let’s Get Personal: A Digital Marketing Experience”
What is a dashboard? According to this CMO. article a dashboard is a graphical summary of various pieces of valuable information, typically used to give an overview of a business. So why do CMOs need one? Because CMOs are concerned with tight budgets and the lack of a clear marketing strategy that could affect their company’s ability to compete in ever-changing markets. Because CMOs have to answer to many stakeholders about the status of all their projects. Because CMOs needs to have the latest information readily available to make informed decisions quickly. Continue reading “Why CMOs Love Marketing Dashboards”
ATDC is The Advanced Technology Development Center located in Midtown, Atlanta and is one of the longest-running and largest university-based startup incubators in the country. Their annual event, Startup Showcase, is their largest as it puts the spotlight on the companies that have attracted nearly $2 billion in investments and who make up the ATDC Accelerate and Signature Companies. Continue reading “Converge Presents At ATDC Startup Showcase As A Signature Company”
80% of marketers agree that email marketing is core to their business. So obviously there is no way that email is dead but it is changing. From ad blocks on social, to mobile devices becoming our “first screen”, to the take over of content marketing- so many things are shaping the reason and way we create and send an email.
Overall 2016 has been a good year for email. Email has gotten a lot of good press from announcements of its revival, the stamp of approval from millennials, and the ability to integrate email into so many other tools. Email is almost kinda cool again but are marketers ready to give it the attention it needs? Continue reading “Hello It’s Me- How To Get On The Other Side Of Their Inbox”
Converge is extremely excited to announce that we have been selected as one of ten startups to participate in the inaugural class of The Bridge: Atlanta.