With election season finally coming to an end we figured we would talk about another type of campaign, an AdWords one.
Last week, we helped you decide if you should put your holiday ad budget behind Facebook, CPC ads or Google, PPC ads. So we wanted to follow it up with a post that provides more resources on how to create a PPC ad- if that’s the route you decide to go!
Creating any ad, digital or not, can be frustrating. There are character limits, image restrictions (don’t get me started on how much text you can or can’t have) ad blockers, and the inability to predict (and sometimes understand) results. And when talking about PPC things get even trickier…
They don’t even let you write the word CLICK in your ad!!
The Bridge was created by Coca-Cola in 2013 and originated in Tel-Aviv as a startup commercialization program. With two successful cohorts under their belt they started thinking about bringing The Bridge stateside and Coca- Cola couldn’t overlook the opportunity waiting in their own backyard. Coca-Cola knew that start-ups in Atlanta have very limited opportunities to test their technology with enterprise companies and called upon four other corporate sponsors to help support the Atlanta entrepreneurial community through their involvement in The Bridge.Continue reading “The Bridge Atlanta’s Final Showcase: Converge Crosses Over”
Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s essential that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.
There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30-day trial and a glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.
Content creation is a vital part of marketing but many of us are still not using data to influence our content strategy and decision making. What are we waiting for? With over 2 million blog posts being published every day we need to start relying on a little more than luck in order gain attention and traction with everything else we are competing with on the web. Continue reading “Utilize Data To Create Breakthrough Content”
It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage.Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”
With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.
With the rise of measurement marketing technologies, the increased use of digital marketing and the availabilityof data, it is (or should be) easier than ever to track results and help deliver on those expectations.