The marketing technology landscape has exploded. Just take a look at Scott Brinker’s supergraphic where he lists nearly 4,000 companies providing some sort of marketing technology solution in 2016.
Being in the space ourselves (you can find Converge under Dashboards & Data Visualizations in the blue column) we understand there are a lot of options depending on what problems you are trying to solve. But what we have also realized is that so much of this marketing technology is now only focused on social analytics.
High-level panel discussions, intensive executive training and exceptional networking experiences with key IT influencers… that’s what ChannelCon 2016 was all about! Rob Kischuk, our CEO/Founder had a speaking opportunity during the conference that took place in Hollywood, Florida last week from August 1-3.
The topic of metrics comes up a lot.… But that’s not a huge surprise, as modern marketers continue to be concerned with finding the right metrics to prove their success and justify their actions.
However, implementing data gathering and reporting as just another tactic to tag onto your marketing proposal or quarterly goals is not a good idea. Tactics without a clear set of objectives and disciplined strategy are just random activities. There will be no meaning, understanding or action from the time spent tracking and reporting on metrics unless there is a clear plan in place on how and why you are investing in this.
PR is more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. And thanks to powerful marketing intelligence tools you have the ability to analyze large sets of data that actually make it easier to do just that.
If you have grown to love data then there is nothing like being able to visualize how great a campaign is performing for a client because of all the marketing data that is now available. But there is no way you can learn to love the collection, organization, and then the creation of charts and reports that come with it. The reporting grind is draining your entire team. Continue reading “The 5 Benefits Of Automating Your Agency’s Reporting”
This is part 2 of our 2 part blog series, Creating An Analytics Culture. In part 1 (you can read it here) we identified the real problem with creating an analytics culture within your marketing teamexcellent you don’t have the right marketing technology in place.
In your organization, how long does it typically take an analyst to answer a data-centric question? Three days? A week? More than tough? If you are using a method that does not allow you to receive timely, flexible and accurate analytics, then it may be normal for it to take that long or longer. However, this is not helping your team or helping to drive an analytics culture within your team.
As we have seen marketing evolve, we have also watched it become very complex. The combination and addition of channels, platforms, and new technologies have created a deluge of data that actually makes it harder for someone to get a clear picture of their marketing performance.Continue reading “Creating An Analytics Culture: The Problem”
For many marketers, the shares their piece of content receives on social is the lifeline to their marketing efforts, development, and budgets but it turns out you can’t actually see much of what is being shared.
A report released by RadiumOne shows that nearly 82% of sharing is done through dark social.
Through dark social? I didn’t know there was a dark side…
Dark social is dominating how people share, is an increasingly vital source to explain referral traffic and is significant in understanding how what people share publicly differs from what they are sharing privately. When marketers understand dark social it can help brands know their customers, personalize their marketing messages and ensure customers are receiving relevant content- dark social has proven too valuable to ignore anymore. Continue reading “Shining The Light On Dark Social”
The words data and marketing practically go together like peanut butter and jelly. Data is central to the marketing world and in many ways, has altered it. From how brands choose leadership, marketing channels, campaigns, technology and close sales-data influences just about everything.
However, data is still a challenge for marketers. Now with so much information available it can almost be paralyzing, making you feel like you don’t know where to start, let alone what to do with it. According to published research from the DMA, only one-third of marketers felt they had a good grasp of dealing with data.