There are more than 5 million active advertisers on Facebook! It can be overwhelming when thinking about all the competition but when marketers are provided with the right tools for understanding, creating and executing successful Facebook ads your competition can be crushed.
I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”
Facebook’s F8 conference took place over the past two days in Fort Mason, San Francisco and while many developers, marketers and publishers would have loved to catch the latest announcements from Facebook live we know that wasn’t possible for everyone, so we watched it for you. Continue reading “F8: The Story Of Pinky & The Brain”
The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”
We all think we know where marketing is headed but we don’t always have the resources to prove it, that is where the Infinite Dial 2016 report comes in. Since 1998, the Infinite Dial report has been used throughout the marketing community for its studies on consumer adaptation of digital media from Edison Research and Triton Digital. In the months of January and February of 2016, Edison Research conducted a random telephone survey of people aged 12 and older using the “gold standard” of research asking them questions surrounding media and technology, online radio, audio brands, music discovery, podcasts, in-car media and social media. This research gives us some definite answers into how consumers can be reached and where our focuses should be for the rest of the year. Continue reading “How Consumer Consumption Is Shaping Marketing”
If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.
It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From our ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer, and it is constantly evolving. Continue reading “How Video Is Changing Marketing”