News

Feeling Lost When It Comes To Facebook Advertising?

There are more than 5 million active advertisers on Facebook! It can be overwhelming when thinking about all the competition but when marketers are provided with the right tools for understanding, creating and executing successful Facebook ads your competition can be crushed. 

Self-proclaimed “accidental marketer” Jon Loomer hosted a beginner’s webinar for Facebook advertisers not too long ago. Jon Loomer is known for focusing his content and resources on advanced Facebook marketers, so it is exciting to see content geared towards beginners. And I decided to join the webinar! To not only see what tools Jon thought were at the core of successful advertising on Facebook but to test my knowledge. Continue reading “Feeling Lost When It Comes To Facebook Advertising?”

How To Get Rolling With Live Video

I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”

4 Mistakes To Avoid When Using Data-Driven Marketing

Have you ever spent a lot of time analyzing your marketing data- only to realize you were doing it wrong? Or is not knowing what to analyze keeping you from looking at data in the first place?

Using data to steer marketing decisions, strategies and goals is not easy. 91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions. Yet, 39% say their own company’s data is collected too infrequently or not real-time enough. See, we all know we need to be doing but we aren’t always doing it right. Continue reading “4 Mistakes To Avoid When Using Data-Driven Marketing”

F8: The Story Of Pinky & The Brain

Facebook’s F8 conference took place over the past two days in Fort Mason, San Francisco and while many developers, marketers and publishers would have loved to catch the latest announcements from Facebook live we know that wasn’t possible for everyone, so we watched it for you.  Continue reading “F8: The Story Of Pinky & The Brain”

What Messaging Apps Are Telling Marketers

The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”

3 Major Rollouts On Facebook Every Marketer Should Know

Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”

How Consumer Consumption Is Shaping Marketing

We all think we know where marketing is headed but we don’t always have the resources to prove it, that is where the Infinite Dial 2016 report comes in. Since 1998, the Infinite Dial report has been used throughout the marketing community for its studies on consumer adaptation of digital media from Edison Research and Triton Digital. In the months of January and February of 2016, Edison Research conducted a random telephone survey of people aged 12 and older using the “gold standard” of research asking them questions surrounding media and technology, online radio, audio brands, music discovery, podcasts, in-car media and social media. This research gives us some definite answers into how consumers can be reached and where our focuses should be for the rest of the year. Continue reading “How Consumer Consumption Is Shaping Marketing”

How Marketers Are Holding Mobile Back

If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.

Drake dancing
giphy.com

Continue reading “How Marketers Are Holding Mobile Back”

How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals

With content marketing at an all-time high everyone is asking the same loaded question “how do I stand out from the crowd?

Influencer marketing is one solution.

An influencer is someone who is active on social media and blogs. Someone who has the trust of a small, niche group of consumers they call a community. They can amplify your content, extend your reach and as Jay Baer puts it, an influencer is someone who drives action not just awareness. Continue reading “How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals”

How Video Is Changing Marketing

It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From our ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer, and it is constantly evolving. Continue reading “How Video Is Changing Marketing”