News

How Russian Election Hackers Won with Facebook Ads

“How did they know how to target the audience with such exquisite specificity?”, Senator Mark Warner wonders. While revelations that Facebook enables advertisers to reach “Jew Haters” make headlines, no serious or effective marketer uses those tactics, and neither did the Russians. Anyone can target Facebook Ads like a Russian hacker – how did they do it? Continue reading “How Russian Election Hackers Won with Facebook Ads”

Why Is Everyone Talking About Facebook Groups?

We have seen Facebook put an emphasis on Groups this past year and we have seen people navigating and preferring a more private, or 1:1 form of social media. So maybe it’s time for your brand to tap into the power of Groups?

Facebook Groups aren’t just for College Alumni or Neighborhoods; they can be used to boost engagement, interaction and create something extraordinary for your product users.

Below we dig into how a Facebook Group can be used to create community, provide insight and maybe even defeat the dreaded Facebook algorithm we are so tired of fighting. Continue reading “Why Is Everyone Talking About Facebook Groups?”

How To Solve Problems & Keep Your Clients Happy

Have you ever had to deal with a distressed client? It’s a sinking feeling and certainly not something you want to bring to your boss. Or worse yet having to have your boss tell you. But don’t worry, you aren’t the only one, and that probably won’t be the only time it happens, after all, you are dealing with people.

Below we evaluate three ways you can help repair a client relationship before it’s too late. Continue reading “How To Solve Problems & Keep Your Clients Happy”

The Journey To Reach A Single Customer

According to the Harvard Business Review, the idea of one-to-one marketing is simple; it means being willing and able to change your behavior toward an individual customer, based on what the customer tells you and what else you know about the customer.

One-to-one marketing is a lot more than including a person’s name in an email because one-to-one marketing it’s based on an action. A consumer’s action would trigger a specific email to be sent based on what they did or did not do on the website. It’s a strategy that rules on relationship building and tailored messaging. Continue reading “The Journey To Reach A Single Customer”

15 Skills Atlanta Marketers Gained From The Growth Marketing Conference

Growth Marketing Conference made it to Atlanta, despite Irma, and Converge was in attendance.

The conference was filled with digestible, actionable content that inspired you to get back to work. It made you realize your problems are what          e v e r y o n e faces and that means there are solutions for them- no matter if you’re a start-up, agency or part of an enterprise company. You just have to get out of your own way!

I don’t want to give too much away because I want you to attend the next one headed to your city. But below I broke down my favorite piece of advice of each speaker’s presentation and what I am taking away from it. Continue reading “15 Skills Atlanta Marketers Gained From The Growth Marketing Conference”

Marketing Trends Taking Over 2017

When you are in the marketing trenches every day, it’s sometimes hard to realize just how much has changed in only a year, but it sure has!

From the continued rollout of new features on social platforms to home devices like Google Home taking over our lives (and TV commercials). A lot has come our way. 

However, we think the three trends listed below stand out above the rest. We continue to see more and more brands, and agencies make these three trends a part of their marketing strategies and more importantly, they seem to be working! Continue reading “Marketing Trends Taking Over 2017”

What Is Hurting Your Marketing Agency The Most?

The truth is, it takes more than creativity and innovation to run a successful agency. No matter how good your ideas are, they won’t mean much if you don’t have any clients to pitch them to or time to invoice. If you feel like you just can’t catch up then it’s crucial you avoid these common agency mistakes listed below.  Continue reading “What Is Hurting Your Marketing Agency The Most?”

An Agency Perspective On Measurement

While on the agency side you have the opportunity to work with lots of different people, all at different points in their marketing journey. Some brands might just be starting out and establishing their social presence while someone else might be requesting your help to refine their paid digital ad strategy that already exists. You have to be able to wear multiple hats while not forgetting to build and nurture the relationship- which is too important to neglect!

In an agency role, you are going to rely heavily on data! It helps explain the past, measure the present and predict the future. Your ability to set goals, adjust efforts to meet them, and present results all relies on the data you are gathering, analyzing and reporting on. Once you have a platform in place that allows you to collect data what should you be tracking and how can you optimize it? Continue reading “An Agency Perspective On Measurement”

Why Do Your Competitors Matter When It Comes To Personalization?

It’s easy to get caught up in the numbers.

We need more followers, fans, and friends!

giphy.com

But if the ones you already have don’t engage with you now, how will gaining more change that? Maybe when it comes to social, we have been focusing on the wrong metrics for too long. Why yes, a steady audience increase might mean you are connecting to new people, however, that number should not make or break your social media strategy.

Personalization is THE buzzword for marketers right now, and it’s time we take social there.  Continue reading “Why Do Your Competitors Matter When It Comes To Personalization?”

How Agencies Can Help Brands Rethink Customer Loyalty

As an agency you are probably used to brands bringing you in and asking you to direct a lot of effort into a campaign and strategy focused on a new consumer market or target audience but what would you do if they told you to figure out why their current customers aren’t sticking around? And then build a campaign around that?

Would you know where to start?

Would you be up for the challenge? Continue reading “How Agencies Can Help Brands Rethink Customer Loyalty”