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Converge Wins Art Of The Pivot Award At Atlanta Startup Awards

This year, Atlanta StartUp Week took things up a notch!

Atlanta StartUp Week took place from May 8-12 and along with the events we have all come accustomed to during the five-day celebration a new event was added to the mix, an awards night, to cap off the week and celebrate the city’s most successful innovators, pioneers, and companies.

Atlanta Startup Awards

It was a night spent with nearly 200 of Atlanta’s biggest players in the startup ecosystem and a chance for businesses and the people impacting the Atlanta StartUp scene to be recognized for their work. Converge was especially excited for the event as we were nominated under the category, Art Of The Pivot and ended up taking home the award! 

The finalist for this year’s Atlanta Startup Awards:

Best Social Impact Startup: Acivilate, Goodr, LaaSer Critical Communications, Mini City, S.T.E.M. STARS, Vayando,

Scrappiest Startup: DigitalCrafts, LaBlaq Creativ, LeadUp, NeuroLex Laboratories, UNpopular Style, Urban Geekz

Top Community Builder: Michael Tavani and Dave Payne, Carlos Gonzalez and Porsha Thomas

Lifetime Achievement: Grace Fricks, Chris Klaus, Ashish Mistry

Art of The Pivot: Converge, Goodwipes, Shouty

Top Impact Player: Jen Bonnett, Katharine Mobley, Allen Nance, Dave Payne, Bridgett Rich Best B2B Startup: Gather Technologies, GreenPrint, Student Bridge, stable | kernel, UserIQ

Best B2C Startup: Hirewire, Roadie and Urban Tree Cidery

And the winners:

Best Social Impact Startup: LaaSer Critical Communications

Scrappiest Startup: DigitalCrafts

Top Community Builder: Michael Tavani and Dave Payne

Lifetime Achievement: Grace Fricks

Art of the Pivot: Converge

Top Impact Player: Dave Payne

Best B2B Startup: Customer growth platform UserIQ

Best B2C Startup: Roadie

For its inaugural year Startup Atlanta created an opportunity to bring together the stars of the Atlanta StartUp community and recognize a multitude of companies and people. The public had a chance to vote on finalists for nearly two weeks and winners were announced during the awards celebration at The Gathering Spot. 

Converge Exhibits For The Second Year At ATDC’s Startup Showcase

ATDC, The Advanced Technology Development Center is located in Midtown, Atlanta, and as Georgia’s incubator, it is the longest-running and one of the largest university-based startup incubators in the United States. 

ATDC’s annual event, Startup Showcase, took place again this year and as ATDC’s General Manager, Jennifer Bonnet told Atlanta Tech Edge, “Showcase is the marquee event (of Atlanta Start Up Week).” Showcase focuses on Georgia start-up companies who have attracted nearly $2 billion in investments and make up ATDC’s Accelerate and Signature companies as part of their technology incubator program. 

image via hypepotamus.com

Showcase took place on Thursday, May 11 during Atlanta Start Up Week and hosted nearly 1,000 attendees. Visitors strolled through the Georgia Tech Hotel & Conference Center to learn about the startups who are revolutionizing industries with their technology and products in markets like healthcare, marketing, and financial technology.

image via atlanta.startupweek.co
image via atlanta.startupweek.co

These start-ups are all located in Atlanta, Georgia as well as ATDC affiliated cities, Athens, Alpharetta, Peachtree Corners, Augusta, and Savannah. 70 Georgia companies showcased their technologies and demoed products to the Atlanta community which featured local technology leaders, students, investors, partners and other entrepreneurs at the Georgia Tech Hotel & Conference Center.

Converge At Showcase

Converge was honored to participate in Showcase as one of ATDC’s Signature Companies for the second year in a row. The Converge team took to Showcase and talked to attendees interested in learning more about marketing measurement. We illustrated how the Converge marketing technology offers something new to the marketing landscape and the industries we have impacted by providing a Marketing Analytics Dashboard that can visualize data and simplify the reporting process for social, digital and offline marketing channels.

ATDC’s 2017 Startup Showcase was a huge success! The Converge team enjoyed the time we spent talking to the community about the Converge Platform and hope we influenced how people view marketing measurement.

The Reality Of Sharing A Client: May The Odds Be Ever In Your Favor

In the spirit of specialized agencies comes the realization that your agency has to learn how to share. You have to learn how to work with other agencies.

I know shocking! But what if they steal my ideas…

If you are both working for the same team, the client, then the only person who gets something stolen from them when you don’t share is the client. And when the client doesn’t win that means you aren’t going to win either.

We are part of an era when smaller, specialized agencies exist. Clients don’t always believe that one agency can do it all. They opt to work with multiple agencies who master one or two things in the marketing and PR puzzle. Which means your client expects you to know how to work with other agencies and most importantly they expect all of you to work together. Continue reading “The Reality Of Sharing A Client: May The Odds Be Ever In Your Favor”

How Your Boss Wishes You Would Use Marketing Reports

When something isn’t working it’s not just you who has to take responsibility and explain what is happening, it is often times your boss. And when it comes to marketing results that could mean they are left explaining a system, almost a language they may not completely understand or have day-to-day interaction with. This is why reporting is so important. Continue reading “How Your Boss Wishes You Would Use Marketing Reports”

What PR Has Taught Us About Social

We have spent time thinking about how social has changed the way we stay-in-touch, shop, share and as marketers how and why we create. But more specifically how has social shaped PR?

Thinking back to the beginning, PR pros were some of the first people to embrace social media which means they just might understand how to use it and what is coming better than any of us. Continue reading “What PR Has Taught Us About Social”

What Is Keeping You From Accomplishing Your 2017 Goals

About six or seventh months ago you started making plans for 2017 based on your 2016 performance.

  • Where did you miss the mark?
  • What did you do really well?
  • What’s something new you want to try?

Continue reading “What Is Keeping You From Accomplishing Your 2017 Goals”

PR Needs A Dashboard

Does PR even work?

Can you imagine a bigger punch to the gut than that question? But this is probably a question you are getting more and more, especially when your company is faced with the decision to invest money in public relations.

PR can be difficult to track but that doesn’t mean you should skip measurement in your PR practices. In fact, this might mean it’s more important than ever.  Below, we will walk you through the steps that allow you to qualify and quantify your results and ensure clients (and budget) keep coming back. Continue reading “PR Needs A Dashboard”

Why Social Likes Email

When thinking about email and social, as marketers we know just how different they are from one another. Email is a powerful tool used for customer retention and driving transactions while social is used to build community and your brand’s story. These two channels have very different strengths and weaknesses but like many relationships, that’s what makes them an unstoppable duo.

So, how is it possible that social and email can work together to drive even more business? Continue reading “Why Social Likes Email”

F8: Where We SEE Social Going

From Snapchat calming to be a camera company to Facebook deeming the camera as the first AR tool, social is headed in one obvious direction, sight.

When I think of where social came from, it was often a place you used to share past events. You posted pictures at places you had already been to, maybe announced your baby girl took her first steps and let people know you had moved away. Now, social is in real time. From live video, to the ability publish pictures and stories as your life is happening (and the expectation to do it) combined with everything we just learned from F8- social platforms not only want to be a part of everything you are doing they want to see everything you are doing.  Continue reading “F8: Where We SEE Social Going”

Facebook AR, Augmented Reality Or Added Revenue?

It’s that time of year again, Facebook’s F8 developer’s conference kicked off today with news that will alter our reality forever.

But before we dig too much into what they talked about this year lets see where they left off last year… Continue reading “Facebook AR, Augmented Reality Or Added Revenue?”