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15 Skills Atlanta Marketers Gained From The Growth Marketing Conference

Growth Marketing Conference made it to Atlanta, despite Irma, and Converge was in attendance.

The conference was filled with digestible, actionable content that inspired you to get back to work. It made you realize your problems are what          e v e r y o n e faces and that means there are solutions for them- no matter if you’re a start-up, agency or part of an enterprise company. You just have to get out of your own way!

I don’t want to give too much away because I want you to attend the next one headed to your city. But below I broke down my favorite piece of advice of each speaker’s presentation and what I am taking away from it. Continue reading “15 Skills Atlanta Marketers Gained From The Growth Marketing Conference”

Marketing Trends Taking Over 2017

When you are in the marketing trenches every day, it’s sometimes hard to realize just how much has changed in only a year, but it sure has!

From the continued rollout of new features on social platforms to home devices like Google Home taking over our lives (and TV commercials). A lot has come our way. 

However, we think the three trends listed below stand out above the rest. We continue to see more and more brands, and agencies make these three trends a part of their marketing strategies and more importantly, they seem to be working! Continue reading “Marketing Trends Taking Over 2017”

What Is Hurting Your Marketing Agency The Most?

The truth is, it takes more than creativity and innovation to run a successful agency. No matter how good your ideas are, they won’t mean much if you don’t have any clients to pitch them to or time to invoice. If you feel like you just can’t catch up then it’s crucial you avoid these common agency mistakes listed below.  Continue reading “What Is Hurting Your Marketing Agency The Most?”

An Agency Perspective On Measurement

When working at an agency you have the opportunity to work with lots of different people, all at different points in their marketing journey. Someone might just be starting out and establishing their social presence while someone else might be requesting your help to refine their paid digital ad strategy that already exists. You have to be able to wear multiple hats while not forgetting to build and nurture the relationship- which is too important to neglect!

In an agency role, you are going to rely heavily on data! It helps explain the past, measure the present and predict the future. Your ability to set goals, adjust efforts to meet them and present results all relies on the data you are gathering, analyzing and reporting on. Once you have a platform in place that allows you to collect data what should you be tracking and how can you optimize it? Continue reading “An Agency Perspective On Measurement”

Why Do Your Competitors Matter When It Comes To Personalization?

It’s easy to get caught up in the numbers.

We need more followers, fans, and friends!

But if the ones you already have don’t engage with you now, how will gaining more change that? Maybe when it comes to social, we have been focusing on the wrong metrics for too long. Why yes, a steady audience increase might mean you are connecting to new people, however, that number should not make or break your social media strategy.

Personalization is THE buzzword for marketers right now. Continue reading “Why Do Your Competitors Matter When It Comes To Personalization?”

How Agencies Can Help Brands Rethink Customer Loyalty

As an agency you are probably used to brands bringing you in and asking you to direct a lot of effort into a campaign and strategy focused on a new consumer market or target audience but what would you do if they told you to figure out why their current customers aren’t sticking around? And then build a campaign around that?

Would you know where to start?

Would you be up for the challenge? Continue reading “How Agencies Can Help Brands Rethink Customer Loyalty”

How To Conquer The Fall Conference Circuit

Most marketing conferences took a summer break, but they are back in full swing starting in September. 

Once you’ve picked your conference, convinced your boss, forked over some hefty fees and made your travel arrangements what more do you need to do (and know) to get yourself ready? Continue reading “How To Conquer The Fall Conference Circuit”

What To Do When The Competition Flops

Your competitor had a slip,

It was nothing too harmful and no one was hurt but it is something that could be social media gold.

What would you do?

Send the tweet via your brand’s social media account or keep it to an internal Slack conversation? Continue reading “What To Do When The Competition Flops”

Should You Care About Word Of Mouth Marketing

If you think about all the marketing channels could you identify one that is most valuable?

One that is has a powerful way to influence business results?

One that is most likely to drive sales for your company?

For many of us, maybe everyone, this is word of mouth marketing (WOMM).

Are you surprised?  Continue reading “Should You Care About Word Of Mouth Marketing”