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How To Create A Data Plan

If you are not utilizing data-driven marketing within your business (yet) the task can seem overwhelming and nearly impossible to implement.

How will you change everything now that you are this far into it Continue reading “How To Create A Data Plan”

4 Things That Could Go Wrong With Marketing Measurement

Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.

There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”

Building A Data-Driven Culture

Maybe, one of the most important evolutions in marketing is the ability to understand what data you have, how to organize it and, ultimately, how to use it to your advantage.

The practice of gathering and generating insights from data to inform your marketing strategy has become commonplace for some marketers. However, for many organizations, there is still room for improvement in turning intelligence into actionable insights and committing to using data-driven decision making. Continue reading “Building A Data-Driven Culture”

Pulling A Brangelina- Why You May Need To Divorce Your Client

If we thought we were doomed over this year’s political climate then we might have just confirmed the end of the world (or at least true love) with the divorce of Brad Pitt and Angelina Jolie. To the outside world, their relationship looked like the real-deal but maybe we were too distracted by their good looks and army of children to realize their relationship had some serious flaws.

Bard Pitt blowing a kiss
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Does this sound like something that might be going on in your own agency/client relationship? On the outside things look pretty good (mainly cause they are a paying client) but when you look past the billable hours things aren’t going all that well. Continue reading “Pulling A Brangelina- Why You May Need To Divorce Your Client”

Why Data Visualization Matters To Marketers

The good marketers start with research and gather data that supports their message. The best know it’s what they do with it from there that matters the most.

When you have the right marketing analytics tool that visualizes data you can give data meaning, make data flexible and integrate it with other data systems. That data could be from social, digital or offline channels and sources could include customer satisfaction surveys, TV ratings, Facebook Insights, product reviews, Google Analytics and much much more.

Data can easily be gathered, put it one place, and made comparable and understandable through visualization Continue reading “Why Data Visualization Matters To Marketers”

What Is The Agency Of The Future?

Among several other agency and brand breakups this summer McDonald’s decision to part ways with their 35-year-old agency in the U.S., Publicis Groupe’s Leo Burnett shows that times are changing.

pug looking confused
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In an effort to modernize and consolidate their nearly 1 billion dollar advertising budget McDonalds conducted an agency review earlier this year in an effort to find “the agency of the future”. Continue reading “What Is The Agency Of The Future?”

Can Marketers Benefit From Bots?

While it still may be too early to say Bots are taking over social and messaging platforms, they have been taking over marketing news since Facebook’s announcement at their F8 Conference held earlier in 2016. Continue reading “Can Marketers Benefit From Bots?”

3 Things PR Pros Can Learn From This Summer

Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).

girl looking happy then disappointed
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Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”

Is Filtering Online Trolls A Good Idea?

The first step in deciding what to do with an online troll is being able to identify them correctly.  Many businesses use social media as another way to connect with consumers and field customer service needs. Which means complaints might get posted on your Facebook Wall and just because a customer is unhappy does not make them a troll.

Continue reading “Is Filtering Online Trolls A Good Idea?”

How To Tell Your Brand’s Story Better

People will always remember a good story over a sales pitch. That is why telling your brand’s story is the best experience you can give to your future customers.

Below are a few tips we have for crafting and creating your brand story. It’s important to take the time to get it right! You want your story to be the reason potential customers take a leap into your sales funnel. Continue reading “How To Tell Your Brand’s Story Better”