PR is more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. And thanks to powerful marketing intelligence tools you have the ability to analyze large sets of data that actually make it easier to do just that.
Yet many PR professionals are hesitant about embracing data as a part of their toolkit. “Data can’t drive headlines,” or “Data kills creativity,” can often be heard from PR pros. Continue reading “What Does Data Have To Do With PR?”