Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).
Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”
The first step in deciding what to do with an online troll is being able to identify them correctly. Many businesses use social media as another way to connect with consumers and field customer service needs. Which means complaints might get posted on your Facebook Wall and just because a customer is unhappy does not make them a troll.
The Olympics played out on the worlds’ largest stage but the biggest act from the past 17 days wasn’t the competition, a rivalry, or a gold medal match! Instead, it was the unexpected storyline of the Ryan Lochte Robbery that stole the show during the Rio Games.
This story comes as a good reminder as to what can happen as more and more organizations use influencers and encourage users to help create content. At the end of the day you are working with people, and what they do when they are not representing your brand cannot be controlled but there are strategies you can put in place to help mitigate the risk when you are working with them. Continue reading “What Brands Can Learn From The LOCHTE-Ness PR Monster”
Do you think the use of data and marketing technology has reshaped the PR profession?
You probably can’t remember the last AD you saw on TV but you could probably tell me about the last few articles you read and the content that is being shared by friends on social media. PR has become so much more thanks to digital marketing channels and the marketing technology that makes the data behind those efforts available. Continue reading “How Data & Marketing Technology Have Affected PR”
Facebook and Instagram have had a busy summer! A time when most people have their “out of office” up and everything on autopilot both Facebook and Instagram have kept marketers and agencies on high alert with rollout after rollout.
It can be hard to keep track of everything going on so we put it all in one spot for you. Take a look below and make sure you haven’t missed anything! These are all quick synopsises of recent updates within both apps and include links to the original announcements if you want to learn even more. Continue reading “Get Caught Up On 10 Facebook And Instagram Updates”
The marketing technology landscape has exploded. Just take a look at Scott Brinker’s supergraphic where he lists nearly 4,000 companies providing some sort of marketing technology solution in 2016.
Being in the space ourselves (you can find Converge under Dashboards & Data Visualizations in the blue column) we understand there are a lot of options depending on what problems you are trying to solve. But what we have also realized is that so much of this marketing technology is now only focused on social analytics.
High-level panel discussions, intensive executive training and exceptional networking experiences with key IT influencers… that’s what ChannelCon 2016 was all about! Rob Kischuk, our CEO/Founder had a speaking opportunity during the conference that took place in Hollywood, Florida last week from August 1-3.