According to The Content Wrangler, personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it.
Marketers have learned a lot about the personalization process over the past several years and so have consumers. Consumers have been exposed to different experiences of personalization through various mediums (that item you looked at online following you to a Facebook ad) that produce different quality of results- it seems like they too now understand the value that personalization can deliver. Continue reading “Let’s Get Personal: A Digital Marketing Experience”
What is a dashboard? According to this CMO. article a dashboard is a graphical summary of various pieces of valuable information, typically used to give an overview of a business. So why do CMOs need one? Because CMOs are concerned with tight budgets and the lack of a clear marketing strategy that could affect their company’s ability to compete in ever-changing markets. Because CMOs have to answer to many stakeholders about the status of all their projects. Because CMOs needs to have the latest information readily available to make informed decisions quickly. Continue reading “Why CMOs Love Marketing Dashboards”
ATDC is The Advanced Technology Development Center located in Midtown, Atlanta and is one of the longest-running and largest university-based startup incubators in the country. Their annual event, Startup Showcase, is their largest as it puts the spotlight on the companies that have attracted nearly $2 billion in investments and who make up the ATDC Accelerate and Signature Companies.Continue reading “Converge Presents At ATDC Startup Showcase As A Signature Company”
Overall 2016 has been a good year for email. Email has gotten a lot of good press from announcements of its revival, the stamp of approval from millennials, and the ability to integrate email into so many other tools. Email is almost kinda cool again but are marketers ready to give it the attention it needs? Continue reading “Hello It’s Me- How To Get On The Other Side Of Their Inbox”
There are more than 5 million active advertisers on Facebook! It can be overwhelming when thinking about all the competition but when marketers are provided with the right tools for understanding, creating and executing successful Facebook ads your competition can be crushed.
I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”
Facebook’s F8 conference took place over the past two days in Fort Mason, San Francisco and while many developers, marketers and publishers would have loved to catch the latest announcements from Facebook live we know that wasn’t possible for everyone, so we watched it for you. Continue reading “F8: The Story Of Pinky & The Brain”
The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”