The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”
Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”
We all think we know where marketing is headed but we don’t always have the resources to prove it, that is where the Infinite Dial 2016 report comes in. Since 1998, the Infinite Dial report has been used throughout the marketing community for its studies on consumer adaptation of digital media from Edison Research and Triton Digital. In the months of January and February of 2016, Edison Research conducted a random telephone survey of people aged 12 and older using the “gold standard” of research asking them questions surrounding media and technology, online radio, audio brands, music discovery, podcasts, in-car media and social media. This research gives us some definite answers into how consumers can be reached and where our focuses should be for the rest of the year. Continue reading “How Consumer Consumption Is Shaping Marketing”
If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.
With content marketing at an all-time high everyone is asking the same loaded question “how do I stand out from the crowd?”
Influencer marketing is one solution.
An influencer is someone who is active on social media and blogs. Someone who has the trust of a small, niche group of consumers they call a community. They can amplify your content, extend your reach and as Jay Baer puts it, an influencer is someone who drives action not just awareness. Continue reading “How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals”
It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From our ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer, and it is constantly evolving. Continue reading “How Video Is Changing Marketing”
The secret to more, better quality engagement is addressing consumer concerns on social. According to SocialBakers, brands who respond to at least 65% of audience questions on Facebook and/or Twitter receive 3.5 times more interactions than brands who respond less than that. For an industry so focused on engagement you think we would already have a handle on this, but the lack of quality customer care on social is shocking.
It was once believed that consumers won’t want to shop on social, it is too intrusive! But now that 65% of adults use social media in North America alone, it’s easy for brands to ignore that thought, dig into their marketing budgets and plan to spend nearly $35 billion on social ADs by 2017.
Before you start setting goals and plugging data into an excel sheet you first need to understand how and what to measure when it comes to social media and that can be confusing.
Nearly every social platform has an analytics tool, and almost every social platform seems to give you something different to measure. However, if you can look past the terminology, settle for the information you do get and stop wishing for more, you will discover that most channels can not only be measured but also compared. Continue reading “3 Questions You Need To Ask When Measuring Social Data”