Content Marketing: What’s Your Story?

Bonnie Mauldin, CEO, The Mauldin Group (Atlanta, GA)

Bonnie Mauldin, Founder and Managing Director for The Mauldin Group, left a career in medicine to start a general, full-service digital marketing agency, helping any client who knocked on the door. Today, The Mauldin Group provides professional web design, internet marketing, and business development training to clients in “healthcare, construction, manufacturing, senior living, and education.” Bonnie feels these industries are less regulated than others, like finance. Less regulation means her team can create marketing content and “freely share information, education, and entertainment online in a way that’s fun and productive.”

Mauldin team members (all lovers of stories, art, and design) partner with business owners who “had the courage to start their own businesses to stand out from the competition, to build exceptional brands online, to provide products and services in a way that no one else can.”

Bonnie claims that her team’s off-the-clock recreational activities are the “secret sauce” to their creativity. She encourages them “to play video games, watch movies, watch television series, and draw and paint and go horseback riding . . . to do anything they can to regenerate their creative juices.” That’s important, when you are trying to “help business owners tell their stories in a unique way so they stand out.”

How does The Mauldin Group get at the crux of a client’s story? It’s all in the pictures, video, audio, the origins of everything that the client has done, digging into “Where did it come from, why did it come to be, and where is it going next?” Bonnie sees the biggest mistake companies make in creating online content is in posting boring, dry, repetitive, or overly complicated material; preaching at someone rather than telling the organization’s story; and failing to provide value before asking for the sale.

Bonnie sees a trend where millennials and Gen-Z prefer social media (in particular, YouTube and Instagram) over cable television. This means content creators can produce independent films and video series . . . and gain an audience . . . just as cable television stations do. Google and YouTube are today’s biggest search engines. Instagram and Facebook provide amazing demographic targeting. Younger people are watching short, funny videos on TikTok. Bonnie advises people to “Always stay on the lookout for what the young people are doing, because that’s where the world is going.”

Bonnie has been featured in The Huffington Post, Fox News, CNN, the AJC, and the movie The Inner Weigh. She has been awarded Business Person of Excellence and Business of the Year (Atlanta Chamber of Commerce). Enterprise.com ranked The Mauldin Group as a Top 10 SEO & PPC Agency in Atlanta. Bonnie serves as President of The Sales & Marketing Academy and on the board with the Greater North Fulton Chamber of Commerce. She is a seasoned speaker, teacher, business coach, team trainer, and author. She just completed a degree in Instructional Design and e-Learning and looks forward to using these new skills to help her clients train employees and communicate messages.

Bonnie can be reached on her website at: https://www.themauldingroup.com/.