How Agencies Can Help Brands Rethink Customer Loyalty

As an agency you are probably used to brands bringing you in and asking you to direct a lot of effort into a campaign and strategy focused on a new consumer market or target audience but what would you do if they told you to figure out why their current customers aren’t sticking around? And then build a campaign around that?

Would you know where to start?

Would you be up for the challenge? Continue reading “How Agencies Can Help Brands Rethink Customer Loyalty”

4 Tactics You Have Not Thought Of For Building Brand Loyalty

It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage. Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”