CMOs Make The Best CEOs

Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about, I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.

Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title and that is kind of what we got used to. But a transition is once again underway. Where businesses are realizing the importance of marketing, how essential is to sales and that maybe in order to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”

Hey Marketers-Do You Speak CEO?

Marketing has been getting a lot of attention and that attention is coming from C-Level Executives who are noticing the impact marketing has on their bottom line- which can be a good thing!

But just because they are noticing doesn’t mean you should expect them to understand everything you are doing. It is actually the other way around. You need to be ready (and willing) to answer some questions and rise up to the challenge of rounding off your skills so you can demonstrate how your marketing activities impact the overall organizational goals. 

So what exactly does that mean…

Continue reading “Hey Marketers-Do You Speak CEO?”