Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about it; I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.
Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title, and that is kind of what we got used to.
But a transition is once again underway. Where businesses realize the importance of marketing, how essential it is to sales and that maybe to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”
Some days the marketing and PR strategy you provide feels like it’s less important than the guy restocking the vending machines. Your client seems more interested in the new Coke products and less interested in the new campaign you want to role out. They become hard to get a hold of and it almost feels like the dreaded we think we are going to head in a different direction conversation could be coming up any minute.
How can you get your client to see you more than just another replaceable vendor and like a partner they can’t live without? Continue reading “How To Turn Your Client Relationship Into A Partnership”
Marketing has been getting a lot of attention, and that attention is coming from C-Level Executives who are noticing the impact marketing has on their bottom line- which can be a good thing!
But just because they are noticing your efforts doesn’t mean you should expect them to understand everything you are doing. It is actually the other way around. You need to be ready (and willing) to answer some questions and rise to the challenge of rounding off your skills so you can demonstrate how marketing activities impact the overall organizational goals.
So what exactly does that mean…
Continue reading “Hey Marketers-Do You Speak CEO?”