Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about, I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.
Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title and that is kind of what we got used to. But a transition is once again underway. Where businesses are realizing the importance of marketing, how essential is to sales and that maybe in order to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”
When something isn’t working it’s not just you who has to take responsibility and explain what is happening, it is often times your boss. And when it comes to marketing results that could mean they are left explaining a system, almost a language they may not completely understand or have day-to-day interaction with. This is why reporting is so important. Continue reading “How Your Boss Wishes You Would Use Marketing Reports”
Some days the marketing and PR strategy you provide feels like it’s less important than the guy restocking the vending machines. Your client seems more interested in the new Coke products and less interested in the new campaign you want to role out. They become hard to get a hold of and it almost feels like the dreaded we think we are going to head in a different direction conversation could be coming up any minute.
How can you get your client to see you more than just another replaceable vendor and like a partner they can’t live without? Continue reading “How To Turn Your Client Relationship Into A Partnership”
With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.
With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.
(Psst- don’t have time to read the whole post? Download our quick reference guide here or get the entire guide emailed to you here.)
Continue reading “How Marketers Can Help CMOs Overcome These 3 Common Worries”
Here are six ways agencies can forge better relationships with their CMOs while achieving all the other critical routines that define marketing success today. Continue reading “6 Ways To Get CMOs To <3 Your Agency”
What is a dashboard? According to this CMO. article a dashboard is described as a graphical summary of various pieces of important information, typically used to give an overview of a business. So why do CMOs need one? Because CMOs are concerned with tight budgets and the lack of a clear marketing strategy that could affect their company’s ability to compete in ever-changing markets. Because CMOs have to answer to many stakeholders about the status of all their projects. Because CMOs needs to have the latest information readily available to make informed decisions quickly. Continue reading “Why CMOs Love Marketing Dashboards”