As an agency you are probably used to brands bringing you in and asking you to direct a lot of effort into a campaign and strategy focused on a new consumer market or target audience but what would you do if they told you to figure out why their current customers aren’t sticking around? And then build a campaign around that?
Would you know where to start?
Would you be up for the challenge? Continue reading “How Agencies Can Help Brands Rethink Customer Loyalty”