3 Data Barriers Every PR Pro Has To Address

Data is a word that won’t be going away anytime soon. In fact, it’s more than a nice to have when it comes to marketing and PR. It’s a tool most clients expect you to use and many can’t imagine succeeding without but what about you, as a PR pro, how do you feel about data?

Do you understand how to use it?

Why you need to use it?

How it can help you succeed?

It can be a tad overwhelming when you first use  data. And when we become overwhelmed by things we often put up barriers that keep us from using the product to its full potential, which can be a huge setback. Just like marketers, PR professionals are expected to use data when it comes to decision making, evaluating results and communicating success. It’s not a tool you can really fake it with or put off using. Now’s the time to roll up your sleeve, break down those barriers and dig into data!

Below are three ways you might be holding yourself back from using data! Continue reading “3 Data Barriers Every PR Pro Has To Address”

3 Resolutions Agencies Can Make In 2017

2016 was a big year for agencies! From agency and big brand shake-ups and break-ups, to the constant evolution of the industry (thanks to the introduction of new technology), to figuring how to get your clients’ messages across in more ways than ever before- 2016 was the year that would just not stop.

And as the holidays approach, maybe clients go quiet for a bit, you will finally have time to come up for air, take a deep breathe and find a second to evaluate the damages and celebrate the fact that you survived! You might be a tad bruised and battered but 2016 didn’t knock you over.

But with that said, don’t get too comfortable, it’s already time to look ahead and start planning your strategy and agency goals for 2017. What are your resolutions? Hopes, dreams, and desires for the next year? Continue reading “3 Resolutions Agencies Can Make In 2017”