Many brands and agencies use the term data-driven to describe their marketing efforts but how do you know if you’re using data to its full potential?
We believe many marketers realize how important data is in connecting the dots between your marketing efforts and business goals but that can still be really hard to do. Having all the data doesn’t do much if you don’t really know what to do with it.
So what should you do? This is when we introduce you to the Data Analyst. Continue reading “Does Your Marketing Team Need A Data Analyst?”