Data Is Only Part Of The Story

At this point, we have probably all heard it…

Data tells a story

For some people, that statement might make them say, Huh?

For others, it’s not a story they want anyone reading.

So what does it actually mean to tell a story using data? What is data storytelling?

I can assure you it’s not just emailing out data in the form of graphs and charts or throwing together a powerpoint that includes a lot of visualizations of data with no explanation. That is not storytelling. From the real stories you read, you must know that it takes a lot more than the plot to make a story great…  Continue reading “Data Is Only Part Of The Story”

3 Data Barriers Every PR Pro Has To Address

Data is a word that won’t be going away anytime soon. In fact, it’s more than a nice to have when it comes to marketing and PR. It’s a tool most clients expect you to use and many can’t imagine succeeding without but what about you, as a PR pro, how do you feel about data?

Do you understand how to use it?

Why you need to use it?

How it can help you succeed?

It can be a tad overwhelming when you first use  data. And when we become overwhelmed by things we often put up barriers that keep us from using the product to its full potential, which can be a huge setback. Just like marketers, PR professionals are expected to use data when it comes to decision making, evaluating results and communicating success. It’s not a tool you can really fake it with or put off using. Now’s the time to roll up your sleeve, break down those barriers and dig into data!

Below are three ways you might be holding yourself back from using data! Continue reading “3 Data Barriers Every PR Pro Has To Address”

Have You Tried This FREE Marketing Tool?

There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30 day trial and glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.

Below is everything you can do when you sign up for your free trial… Continue reading “Have You Tried This FREE Marketing Tool?”

Utilize Data To Create Breakthrough Content

Content creation is a vital part of marketing but many of us are still not using data to influence our content strategy and decision making. What are we waiting for? With over 2 million blog posts being published every day we need to start relying on a little more than luck in order gain attention and traction with everything else we are competing with on the web.  Continue reading “Utilize Data To Create Breakthrough Content”

4 Tactics You Have Not Thought Of For Building Brand Loyalty

It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage. Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”