Data is a word that won’t be going away anytime soon. In fact, it’s more than a nice to have when it comes to marketing and PR. It’s a tool most clients expect you to use and many can’t imagine succeeding without but what about you, as a PR pro, how do you feel about data?
Do you understand how to use it?
Why you need to use it?
How it can help you succeed?
It can be a tad overwhelming when you first use data. And when we become overwhelmed by things we often put up barriers that keep us from using the product to its full potential, which can be a huge setback. Just like marketers, PR professionals are expected to use data when it comes to decision making, evaluating results and communicating success. It’s not a tool you can really fake it with or put off using. Now’s the time to roll up your sleeve, break down those barriers and dig into data!
Below are three ways you might be holding yourself back from using data! Continue reading “3 Data Barriers Every PR Pro Has To Address”