Measuring, managing and analyzing- the new practice of marketing, of marketing analytics. You really can’t hear marketing without thinking ROI. As marketers, your new mission is to maximize effectiveness.
If we spend X will the returns be two times X?
But there are uses for marketing analytics beyond sales and lead generation; marketing analytics offers insight across marketing channels and into the buyer’s journey that you can’t get if you are only looking at social, web or offline data alone.
Why, yes it might make you focus a little more on the quantitative data rather than qualitative, marketing analytics offers a comprehensive view of your marketing strategy that ultimately will put the consumer ahead of any metrics. Continue reading “Why Marketing Analytics Is People-Centric”