Why Russia’s Facebook Election Ads Were So Effective

The Washington Post has confirmed that Russian operatives used Facebook Custom Audiences to hyper-efficiently target Ads on Facebook. CNN further confirms that these groups specifically targeted swing states including Wisconsin and Michigan, which President Trump won by less than 1%. Continue reading “Why Russia’s Facebook Election Ads Were So Effective”

How Russian Election Hackers Won with Facebook Ads

“How did they know how to target the audience with such exquisite specificity?”, Senator Mark Warner wonders. While revelations that Facebook enables advertisers to reach “Jew Haters” make headlines, no serious or effective marketer uses those tactics, and neither did the Russians. Anyone can target Facebook Ads like a Russian hacker – how did they do it? Continue reading “How Russian Election Hackers Won with Facebook Ads”