Should You Care About Word Of Mouth Marketing

If you think about all the marketing channels could you identify one that is most valuable?

One that is has a powerful way to influence business results?

One that is most likely to drive sales for your company?

For many of us, maybe everyone, this is word of mouth marketing (WOMM).

Are you surprised?  Continue reading “Should You Care About Word Of Mouth Marketing”

What Do The Top Instagram Accounts Have In Common?

Instagram is a community of over 600 million people and came about from an idea of making mobile photos more easily shareable, editable and professional looking. What they probably weren’t planning on (but maybe hoping for) was becoming a social media tool that millions check into multiple times a day and marketers depend on to impact their business goals.

Click Here To Subscribe To Our Blog

Instagram is no longer just a picture editing app; it’s no longer just a social network it has become a crucial part of our marketing strategies. Continue reading “What Do The Top Instagram Accounts Have In Common?”

How To Use Snapchat And Instagram Stories To Engage Your Audience

As a business, you have probably spent a lot of time, money and resources building an app you hope people want to use. But what if instead of trying to create something new, to change people’s habits, begging them to explore your products and brand over here– why don’t you go to where your audience already hangs out?

Instagram and Snapchat are two apps we think you can experiment with. Why? 

It makes sense to invest in these social media platforms, especially if your audience is already on Instagram and Snapchat and if you are B2C- then there is no reason you wouldn’t be on here. So what has been holding you back from exploring these platforms before? Was it time? Talent? An understanding of what this can do for your overall business? Continue reading “How To Use Snapchat And Instagram Stories To Engage Your Audience”

What We Learned About Super Bowl 51 Ads From Twitter

Besides the disappointing loss (seriously no words for that)

npr.org

the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.

Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determine just how worth an ad spot was during the Super Bowl 51 according to Twitter. 

We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring. 

So let’s see, do you actually need an ad to drive conversation around your brand during the big game? Continue reading “What We Learned About Super Bowl 51 Ads From Twitter”

Last Minute Super Bowl Ad & Engagement Ideas That Don’t Cost $5 Million

Here in Atlanta, there isn’t much else anyone is talking about but the Super Bowl happening in just a few short days.

I mean no big deal but we even got Ellen to notice us!

Ellen's tweet to Atlanta for Super Bowl tickets

Sadly, I am not the winner of the tickets but I still have good news. You don’t need to spend $5 million dollars on a Super Bowl ad to take advantage of the hundreds of millions of people watching on Sunday.

Really good news since it might be a tad late to participate with an ad but thanks to social and mobile there are still plenty of ways to get your brand in the game.

All three stats below are from a CMO.com article and prove just how accessible the Super Bowl audience is to you. All you have to do is join the conversation!

So let’s talk about how you can do that… Continue reading “Last Minute Super Bowl Ad & Engagement Ideas That Don’t Cost $5 Million”

4 Tactics You Have Not Thought Of For Building Brand Loyalty

It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage. Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”

How Marketers Can Help CMOs Overcome These 3 Common Worries

With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.

With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.

(Psst- don’t have time to read the whole post? Download our quick reference guide here or get the entire guide emailed to you here.)

Continue reading “How Marketers Can Help CMOs Overcome These 3 Common Worries”

What Messaging Apps Are Telling Marketers

The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”

How To Get 3.5 Times More Engagement On Social

The secret to more, better quality engagement is addressing consumer concerns on social. According to SocialBakers, brands who respond to at least 65% of audience questions on Facebook and/or Twitter receive 3.5 times more interactions than brands who respond less than that. For an industry so focused on engagement you think we would already have a handle on this but the lack of quality customer care on social is shocking.

Continue reading “How To Get 3.5 Times More Engagement On Social”