The 3 Best Facebook Ad Features Right Now

When you think about all the ways you use Facebook, what is the one tool the makes a difference on Facebook right now?

Tough question right? And this could change depending on your role and your strengths when it comes to the platform. 

To stay the number one social media platform, Facebook doesn’t have to keep up they have to continue to create. That means continuous updates and added features coming your way and it can become pretty easy to miss something, especially if you are not sure what new features you should be focusing on

We wanted to answer the above question to ensure you knew what to spend your summer focusing on and where you should spend money testing before the big shopping seasons come into play.  

Below we picked three Facebook features marketers, especially ones overseeing CPC Ads on Facebook, should be using! Continue reading “The 3 Best Facebook Ad Features Right Now”

Create The Best Performing AdWords Ad For The Holidays

With election season finally coming to an end we figured we would talk about another type of campaign, an AdWords one.

Last week, we helped you decide if you should put your holiday ad budget behind Facebook, CPC ads or Google, PCP ads. So we wanted to follow it up with a post that provides more resources on how to create a PCP ad- if that’s the route you decide to go!

Creating any ad, digital or not, can be really frustrating. There are character limits, image restrictions (don’t get me started on how much text you can or can’t have) ad blockers, and the inability to really predict (and sometimes understand) results. And when talking about PPC things get even trickier…

They don’t even let you write the word CLICK in your ad!! Continue reading “Create The Best Performing AdWords Ad For The Holidays”

What Is The Best Online AD Tool For The Holidays?

With Christmas decorations officially up at most retailers and Neiman Marcus revealing their Holiday Guide (have you heard about their collard greens) is it safe to say that the holidays are upon us?

And if so, that means that online advertising is about to get a whole lot more expensive. Our budgets aren’t going to feel so big and decisions need to be for where and when our online ad spend is going. Continue reading “What Is The Best Online AD Tool For The Holidays?”

5 Lies About Social Media Marketing

Can you imagine the world without social media?

Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s important that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.

Below are five common traps marketers fall into when using social media. Continue reading “5 Lies About Social Media Marketing”

3 Major Rollouts On Facebook Every Marketer Should Know

Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”