It’s impossible to be an expert in e v e r y t h i n g especially when it comes to your work roles. When thinking about what’s expected from a PR or marketing professional, it can almost be comical. From having to stay in the known of the latest technology trends and marketing news to studying your competition to learning your work environment quarks to understanding where and how marketing fits in within the business or the personality your clients will have. The environment is ever-changing, leaving you little time to get comfortable.
However, the good news is you don’t have to master everything! There are going to be skills you should have and ones that would be nice to have. Below are four things we think every PR pro should have, and if they aren’t it’s something you should aim for. Continue reading “Do You Have The Skills It Takes To Master PR?”