3 Resolutions Agencies Can Make In 2018

2017 was a big year for agencies! From agency and big brand shake-ups and break-ups, to the constant evolution of the industry (thanks to the introduction of new technology), to figuring how to get your clients’ messages across in more ways than ever before- 2017 was the year that would just not stop.

And as the holidays approach, maybe clients go quiet for a bit, you will finally have time to come up for air, take a deep breathe and find a second to evaluate the damages and celebrate the fact that you survived! You might be a tad bruised and battered, but 2017 didn’t knock you over.

But with that said, don’t get too comfortable, it’s already time to look ahead and start planning your strategy and agency goals for 2018. What are your resolutions? Hopes, dreams, and desires for the next year? Continue reading “3 Resolutions Agencies Can Make In 2018”

How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals

With content marketing at an all-time high everyone is asking the same loaded question “how do I stand out from the crowd?

Influencer marketing is one solution.

An influencer is someone who is active on social media and blogs. Someone who has the trust of a small, niche group of consumers they call a community. They can amplify your content, extend your reach and as Jay Baer puts it, an influencer is someone who drives action not just awareness. Continue reading “How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals”