Do You Have The Skills It Takes To Master PR?

It’s impossible to be an expert in e v e r y t h i n g especially when it comes to your work roles. When thinking about what’s expected from a PR or marketing professional, it can almost be comical. From having to stay in the known of the latest technology trends and marketing news to studying your competition to learning your work environment quarks to understanding where and how marketing fits in within the business or the personality your clients will have.  The environment is ever-changing, leaving you little time to get comfortable. 

However, the good news is you don’t have to master everything! There are going to be skills you should have and ones that would be nice to have. Below are four things we think every PR pro should have, and if they aren’t it’s something you should aim for.  Continue reading “Do You Have The Skills It Takes To Master PR?”

CMOs Make The Best CEOs

Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about, I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.

Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title and that is kind of what we got used to. But a transition is once again underway. Where businesses are realizing the importance of marketing, how essential is to sales and that maybe in order to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”