From Facebook to Instagram to Snapchat and let’s not forget the OG YouTube, video has now been pushed on social media, internet users, and content creators for nearly a decade and the idea that your audience is becoming video-first content consumers becomes truer every day.
Facebook has put out multiple platform updates stating that live video and video content will be favored in their algorithm. Facebook has also continued to add video formats to Instagram, and if SnapChat’s nearly 30 billion valuation isn’t proof enough that the future is video, then I am not sure what is.
So what does this mean for PR? Where tradition stands in relationships with the press and creating written press releases. How can agencies take advantage of video for their clients going forward?