Measuring, managing and analyzing- the new practice of marketing, of marketing analytics. You really can’t hear marketing without thinking ROI. As marketers, your new mission is to maximize effectiveness.
If we spend X will the returns be two times X?
But there are uses for marketing analytics beyond sales and lead generation; marketing analytics offers insight across marketing channels and into the buyer’s journey that you can’t get if you are only looking at social, web or offline data alone.
Why, yes it might make you focus a little more on the quantitative data rather than qualitative, marketing analytics offers a comprehensive view of your marketing strategy that ultimately will put the consumer ahead of any metrics. Continue reading “Why Marketing Analytics Is People-Centric”
When something isn’t working it’s not just you who has to take responsibility and explain what is happening, it is often times your boss. And when it comes to marketing results that could mean they are left explaining a system, almost a language they may not completely understand or have day-to-day interaction with. This is why reporting is so important. Continue reading “How Your Boss Wishes You Would Use Marketing Reports”
Rabbit Rabbit! December is officially here and while bringing in the last month of 2016 we can’t help but start thinking about what the next year will bring for marketers.
Take a look below, are our predictions what you saw coming? Continue reading “Are You Ready For 2017?”
There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30-day trial and a glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.
Below is everything you can do when you sign up for your free trial… Continue reading “Have You Tried This FREE Marketing Tool?”
Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.
There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”
The good marketers start with research and gather data that supports their message. The best know it’s what they do with it from there that matters the most.
When you have the right marketing analytics tool that visualizes data you can give data meaning, make data flexible and integrate it with other data systems. That data could be from social, digital or offline channels and sources could include customer satisfaction surveys, TV ratings, Facebook Insights, product reviews, Google Analytics and much much more.
Data can easily be gathered, put it one place, and made comparable and understandable through visualization. Continue reading “Why Data Visualization Matters To Marketers”
People will always remember a good story over a sales pitch. That is why telling your brand’s story is the best experience you can give to your future customers.
Below are a few tips we have for crafting and creating your brand story. It’s important to take the time to get it right! You want your story to be the reason potential customers take a leap into your sales funnel. Continue reading “How To Tell Your Brand’s Story Better”
This past month, the annual Digital Summit took over Dallas to cover all things digital marketing. Converge’s CEO and Founder, Rob Kischuk presented at the largest digital gathering in the region and took on the topic of analytics and data in marketing. Below are two takeaways from his presentation with his overall goal being to educate marketers and promote forward thinking when it comes to marketing insights and analytics. Continue reading “2 Takeaways From Rob’s Digital Summit Presentation”