How Agencies Can Help Brands Rethink Customer Loyalty

As an agency you are probably used to brands bringing you in and asking you to direct a lot of effort into a campaign and strategy focused on a new consumer market or target audience but what would you do if they told you to figure out why their current customers aren’t sticking around? And then build a campaign around that?

Would you know where to start?

Would you be up for the challenge? Continue reading “How Agencies Can Help Brands Rethink Customer Loyalty”

How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals

With content marketing at an all time high everyone is asking the same loaded question “how do I stand out from the crowd?”. Influencer marketing is one solution. An influencer is someone who is active on social media and blogs. Someone who has the trust of a small, niche group of consumers they call a community. They have the ability to amplify your content, extend your reach and as Jay Baer puts it, an influencer is someone who drives action not just awareness. Continue reading “How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals”