But if the ones you already have don’t engage with you now, how will gaining more change that? Maybe when it comes to social, we have been focusing on the wrong metrics for too long. Why yes, a steady audience increase might mean you are connecting to new people, however, that number should not make or break your social media strategy.
When something isn’t working it’s not just you who has to take responsibility and explain what is happening, it is often times your boss. And when it comes to marketing results that could mean they are left explaining a system, almost a language they may not completely understand or have day-to-day interaction with. This is why reporting is so important. Continue reading “How Your Boss Wishes You Would Use Marketing Reports”
For many us it, it feels like spring is already here! With the warmer weather, the high pollen counts and with flowers already blooming it’s hard to believe we just started March! And just like when the weather starts getting nicer and you can open your windows to freshen up your house and start on that spring cleaning it might be time to do the same with your digital content! Continue reading “Why Digital Marketing Might Need To Do Some Spring Cleaning Too”
Besides the disappointing loss (seriously no words for that)
the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.
Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determinejust how worth an ad spot was during the Super Bowl 51 according to Twitter.
We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring.
If I were to sum up the life of a marketer, I would say their goal on a daily basis is to
MINIMIZE THE COST OF FAILURE
From figuring out who your audience is, what your audience wants, how to reach them, and most importantly how to get them to make a purchase. Oh yeah and in as little time for as little money as possible.
And don’t forget to provide reporting detailing those results, with data and analytics, in a language everyone can understand.
Gulp. No problem.
Cue minor panic attack/nervous breakdown/ and never sleeping again.
What doesn’t my CMO want from me?! But maybe the reason they are expecting the best from you is that they are constantly going to battle for you.
So before you feel too defeated let us help you understand the importance of providing these insights to your CMO through reporting.
Search is presenting the marketing world with a possible shift, voice search.
That’s right, search is finally getting exciting again!
I think about how flawlessly Alexa (the Amazon Echo ) has fit into my life. When converting measurements in the kitchen, to setting a timer while working out, or helping me figure out what network the Falcons game is on, these were all things I used to grab my mobile phone for but the flow and ease of just asking your questions out loud rather than typing them has actually been a very natural progression.
Thanks to new technology, voice search is finally catching up with the needs and wants of our personal life. And now is the perfect time for marketers to start thinking about what voice search can do for them!
That personal level you have been looking to add to your content marketing to the conversational tone you want to have with your target audience. Voice search could start making that a lot easier to achieve. As many marketers continue to make SEO a top priority they need to think about how and why voice should be a part of SEO, here are the three things we want you to consider when it comes to voice search. Continue reading “Will Voice Take Over Marketing?”
We have watched social media marketing evolve! It used to be a job passed off to interns, and now it has become the backbone of nearly everything we do in marketing. So why is it that social still lives in its own world? How can we let something so important, something that touches nearly everything else we are doing, work on its own?
The answer is we can’t.
To have an effective and impactful marketing strategy, social can no longer be cut off from everything else we are doing within the organization. When social is in the silos you aren’t able to maximize your marketing efforts and create an engaging experience for customers. It’s when social is the thread running through everything you are doing you will see your best results.Continue reading “4 Things You Need To Do To Take Social Out Of The Silos”
For some people, it might feel a little late to be talking about holiday planning and for others too soon.
But when it comes to goal tracking, marketing measurement, and analytics you can never be too late.
Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success!Continue reading “What You Might Have Missed During Holiday Planning”