Your agency received an RFP which is great but you don’t have a lot to time to conduct the market research needed and learn everything about the client, products, customers, and competition.
What are you to do?
Using social media to conduct your market research is vital. You’ll be able to access data faster, in a more cost-effective and flexible way that produces an overall better pitch. So stop the surveys, step away from the focus groups and see why using social is the best use of your time and recourses to produce consistent and in-depth market research. Continue reading “How Your Agency Can Use Social Data To Win New Clients”
Data has changed the way agencies pitch to new clients!
Potential clients are now able to share data easily with agencies which means agencies are able to incorporate so much more information in their new business presentations. This has enabled the pitch to become all about the client rather than agencies making it all about them by rattling off the services they provide and showcasing past client work.
Depending on your agency and the client you are going after you will look at different data points and metrics to determine opportunities and solutions. There is no need to guess anymore, you can identify the problem and provide the solution before you’re even hired!
Below we’ve broken down a few ways you can use data to learn about your next client and WOW them during the pitch. Continue reading “Pursuing Clients Using Analytics”
According to the Harvard Business Review, the idea of one-to-one marketing is simple; it means being willing and able to change your behavior toward an individual customer, based on what the customer tells you and what else you know about the customer.
One-to-one marketing is a lot more than including a person’s name in an email because one-to-one marketing it’s based on an action. A consumers action would trigger a specific email to be sent based on what they did or did not do on your website. It’s a strategy that rules on relationship building and tailored messaging. Continue reading “The Journey To Reach A Single Customer”
KPIs are no joke!
Key performance indicators play a significant role in the creation of your strategy and marketing budget. They ensure your marketing campaigns are reaching new heights by helping you understand its effectiveness through metrics and measurement. And when they aren’t, KPIs help you understand where to focus your attention. But with so much data to digest, it can be tough to figure out where it’s taking your strategy and how it’s telling you to spend your budget. Continue reading “Down The Sales Funnel KPIs Go”
At this point, we have probably all heard it…
Data tells a story
For some people, that statement might make them say, Huh?
For others, it’s not a story they want anyone reading.
So what does it actually mean to tell a story using data? What is data storytelling?
I can assure you it’s not just emailing out data in the form of graphs and charts or throwing together a powerpoint that includes a lot of visualizations of data with no explanation. That is not storytelling. From the real stories you read, you must know that it takes a lot more than the plot to make a story great… Continue reading “Data Is Only Part Of The Story”
Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about, I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.
Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title and that is kind of what we got used to.
But a transition is once again underway. Where businesses are realizing the importance of marketing, how essential is to sales and that maybe in order to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”
If I were to sum up the life of a marketer I would say their goal on a daily basis is to
MINIMIZE THE COST OF FAILURE
From figuring out who your audience is, what your audience wants, how to reach them, and most importantly how to get them to make a purchase. Oh yeah and in as little time for as little money as possible.
And don’t forget to provide reporting detailing those results, with data and analytics, in a language everyone can understand.
Gulp. No problem.
Cue minor panic attack/nervous breakdown/ and never sleeping again.
What doesn’t my CMO want from me?! But maybe the reason they are expecting the best from you is because they are constantly going to battle for you.
So before you feel too defeated let us help you understand the importance of providing these insights to your CMO through reporting.
There is more at stake than what you might think! Continue reading “Reporting CMOs Want!”
2016 was a big year for agencies! From agency and big brand shake-ups and break-ups, to the constant evolution of the industry (thanks to the introduction of new technology), to figuring how to get your clients’ messages across in more ways than ever before- 2016 was the year that would just not stop.
And as the holidays approach, maybe clients go quiet for a bit, you will finally have time to come up for air, take a deep breathe and find a second to evaluate the damages and celebrate the fact that you survived! You might be a tad bruised and battered but 2016 didn’t knock you over.
But with that said, don’t get too comfortable, it’s already time to look ahead and start planning your strategy and agency goals for 2017. What are your resolutions? Hopes, dreams, and desires for the next year? Continue reading “3 Resolutions Agencies Can Make In 2017”
With a new year only a month and a half away (WHAT) it has us thinking about routines, processes, goals and all the what ifs that have come and gone this year. We thought this would be the perfect time to refresh our memory, as well as yours, on what we should be doing every day as marketers.
Whether this year has been everything you were hoping for or the thought of 2016 being one second longer than 2015 couldn’t sound anymore depressing, it’s always important to brush up on the things we should be doing daily. Continue reading “5 Things Every Marketer Should Do Every Day”
The good marketers start with research and gather great data that supports their message. The best know it’s what they do with it from there that matters the most.
When you have the right marketing analytics tool that visualizes data you are able to give data meaning, make data flexible and integrate it with other data systems. That data could be from social, digital or offline channels and sources could include customer satisfaction surveys, TV ratings, Facebook Insights, product reviews, Google Analytics and much much more.
Data can easily be gathered, put it one place, and made comparable and understandable through visualization. Continue reading “Why Data Visualization Matters To Marketers”