An Agency Perspective On Measurement

When working at an agency you have the opportunity to work with lots of different people, all at different points in their marketing journey. Someone might just be starting out and establishing their social presence while someone else might be requesting your help to refine their paid digital ad strategy that already exists. You have to be able to wear multiple hats while not forgetting to build and nurture the relationship- which is too important to neglect!

In an agency role, you are going to rely heavily on data! It helps explain the past, measure the present and predict the future. Your ability to set goals, adjust efforts to meet them and present results all relies on the data you are gathering, analyzing and reporting on. Once you have a platform in place that allows you to collect data what should you be tracking and how can you optimize it? Continue reading “An Agency Perspective On Measurement”

Why Do Your Competitors Matter When It Comes To Personalization?

It’s easy to get caught up in the numbers.

We need more followers, fans, and friends!

But if the ones you already have don’t engage with you now, how will gaining more change that? Maybe when it comes to social, we have been focusing on the wrong metrics for too long. Why yes, a steady audience increase might mean you are connecting to new people, however, that number should not make or break your social media strategy.

Personalization is THE buzzword for marketers right now. Continue reading “Why Do Your Competitors Matter When It Comes To Personalization?”

How To identify Influencers With Converge

As brands are learning more and more about their audience, they are learning that their consumers may not trust them, which makes getting information and marketing out about their products and services tricky!

If your audience doesn’t trust your message how are you going to convince them to make a purchase?

This is when you have to go outside the board room and the brand and find people who your consumer relates to, that’s when influencers come into the picture, and this is why they have become so popular. Continue reading “How To identify Influencers With Converge”

How To Set Marketing Goals With New Clients

If you are on the agency side then you have had the opportunity to work with a whole bunch of different clients and with those different clients will come a variety of opinions when it comes to measurement.

So why does this happen? Because your clients are all in different parts of their marketing journey. While one might think they need revamp their social media content another could think they are doing perfectly fine for the same exact reason- how and what they measure.  Continue reading “How To Set Marketing Goals With New Clients”

Give Dark Social Some Light

How many times have you found the perfect BuzzFeed quiz, Which Bachelor Contestant Would You Most Likely End Up With? but decided that not all your Facebook friends needed to know your results so you messaged the quiz to your co-worker through G-chat?

If that is something you have done then you have participated in dark social. Dark social is a private conversation, a lot of times happening through email, text and social apps and involves sharing a link to a piece of content from a social channel through one of these platforms. What makes it dark is that the referral can’t be tracked. It looks like people are heading straight to your website and reading content there but that is not actually the case, they are getting there in a way most analytics platforms can’t track.  Continue reading “Give Dark Social Some Light”

5 Tools That Can Solve Your Agency’s 3 Biggest Problems

What problems are you currently facing with a client?

As an agency?

Do the same things seem to pop up no matter who you are working with?

When we think about problems agencies face we have seen reoccurring themes and have been working hard to help solve them. We want to dive into the three main pain points that seem to be the root cause of most of the issues you might be facing… Continue reading “5 Tools That Can Solve Your Agency’s 3 Biggest Problems”

What Can Video Do For PR?

From Facebook to Instagram to Snapchat and let’s not forget the OG YouTube, video has now been pushed on social media, internet users, and content creators for nearly a decade and the idea that your audience is becoming video-first content consumers is more truer every day.

Facebook has put out multiple platform updates stating the live video and video content will be favored in their algorithm. Facebook has also continued to add video formats to Instagram and if SnapChat’s nearly 30 billion valuation isn’t proof enough that the future is video then I am not sure what is.

So what does this mean for PR? Where tradition stands in relationships with the press and creating written press releases? How can agencies take advantage of video for their clients going forward?

Continue reading “What Can Video Do For PR?”

Why Digital Marketing Might Need To Do Some Spring Cleaning Too

For many us it, it feels like spring is already here! With the warmer weather, the high pollen counts and with flowers already blooming it’s hard to believe we just started March! And just like when the weather starts getting nicer and you can open your windows to freshen up your house and start on that spring cleaning it might be time to do the same with your digital content!
Continue reading “Why Digital Marketing Might Need To Do Some Spring Cleaning Too”

Is Content Marketing Dissolving Or Strengthening PR?

We have all heard it before, content is king! But before content marketing how were we getting our information out there? PR.

When looking at content marketing and PR it’s hard to see them fitting together. Content marketing is like the pre-party. It’s fun information, warms people up to your product, gets them excited, people check in often to find out new information. While PR is kinda like the cleanup team. Often times you don’t hear from your PR team unless something is going wrong, they clean up all the big messes, they are the ones to smooth things over. But it doesn’t have to be that way! They don’t have to compete or feel like there is only room for one of them. Both can actually thrive and benefit from one another.

Let’s see what I am talking about below….

Continue reading “Is Content Marketing Dissolving Or Strengthening PR?”