3 Ways You Are Not Challenging Your Marketing Team

We are about to embark on the summer months, and before you know it we will be in Q4. Yikes! Those goals your marketing team set at the end of last year for 2017 have an expiration date, and it’s time to start getting real with where they are in the process and how they are going to accomplish them.

So how do you find out how things are going? You have to ask some questions but asking pressing questions can often lead to uncomfortable answers. You don’t want your team to think you are looking for something; you want them to know you are checking in, pushing them to ensure these goals happen, and that they are making efforts to achieve them.

So how can that be done? Continue reading “3 Ways You Are Not Challenging Your Marketing Team”

What Is Keeping You From Accomplishing Your 2017 Goals

About six or seventh months ago you started making plans for 2017 based on your 2016 performance.

  • Where did you miss the mark?
  • What did you do really well?
  • What’s something new you want to try?

Continue reading “What Is Keeping You From Accomplishing Your 2017 Goals”

What Can Video Do For PR?

From Facebook to Instagram to Snapchat and let’s not forget the OG YouTube, video has now been pushed on social media, internet users, and content creators for nearly a decade and the idea that your audience is becoming video-first content consumers is more truer every day.

Facebook has put out multiple platform updates stating the live video and video content will be favored in their algorithm. Facebook has also continued to add video formats to Instagram and if SnapChat’s nearly 30 billion valuation isn’t proof enough that the future is video then I am not sure what is.

So what does this mean for PR? Where tradition stands in relationships with the press and creating written press releases? How can agencies take advantage of video for their clients going forward?

Continue reading “What Can Video Do For PR?”

Is Content Marketing Dissolving Or Strengthening PR?

We have all heard it before, content is king! But before content marketing how were we getting our information out there? PR.

When looking at content marketing and PR it’s hard to see them fitting together. Content marketing is like the pre-party. It’s fun information, warms people up to your product, gets them excited, people check in often to find out new information. While PR is kinda like the cleanup team. Often times you don’t hear from your PR team unless something is going wrong, they clean up all the big messes, they are the ones to smooth things over. But it doesn’t have to be that way! They don’t have to compete or feel like there is only room for one of them. Both can actually thrive and benefit from one another.

Let’s see what I am talking about below….

Continue reading “Is Content Marketing Dissolving Or Strengthening PR?”

Reporting CMOs Want!

If I were to sum up the life of a marketer I would say their goal on a daily basis is to 

MINIMIZE THE COST OF FAILURE

From figuring out who your audience is, what your audience wants, how to reach them, and most importantly how to get them to make a purchase. Oh yeah and in as little time for as little money as possible.

Anything else?

And don’t forget to provide reporting detailing those results, with data and analytics, in a language everyone can understand.

Gulp. No problem.

Bill Clinton looking defeated

Cue minor panic attack/nervous breakdown/ and never sleeping again.

What doesn’t my CMO want from me?! But maybe the reason they are expecting the best from you is because they are constantly going to battle for you.

So before you feel too defeated let us help you understand the importance of providing these insights to your CMO through reporting.

There is more at stake than what you might think! Continue reading “Reporting CMOs Want!”

What You Might Have Missed During Holiday Planning

For some people, it might feel a little late to be talking about holiday planning and for others too soon. I myself just realized Thanksgiving is actually next week- how did that happen? But when it comes to goal tracking, marketing measurement and analytics you can never be too late.

Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success! Continue reading “What You Might Have Missed During Holiday Planning”

3 Reasons Why You Need To Download Our E-book, Measurement In Action

Still struggling with data-driven marketing? Thinking about investing in a new technology to make it easier? Worried about the mistakes you might make?

Well, we have created an e-book just for you! Our e-book is focused on all the above and centers around creating a data-driven culture within your marketing team. Continue reading “3 Reasons Why You Need To Download Our E-book, Measurement In Action”

How Marketers Can Help CMOs Overcome These 3 Common Worries

With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.

With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.

(Psst- don’t have time to read the whole post? Download our quick reference guide here or get the entire guide emailed to you here.)

Continue reading “How Marketers Can Help CMOs Overcome These 3 Common Worries”

5 Questions To Ask When It Comes To Tracking & Reporting On Marketing Metrics

The topic of metrics comes up a lot.… But that’s not a huge surprise, as modern marketers continue to be concerned with finding the right metrics to prove their success and justify their actions.

However, implementing data gathering and reporting as just another tactic to tag onto your marketing proposal or quarterly goals is not a good idea. Tactics without a clear set of objectives and disciplined strategy are just random activities. There will be no meaning, understanding or action from the time spent tracking and reporting on metrics unless there is a clear plan in place on how and why you are investing in this.

Continue reading “5 Questions To Ask When It Comes To Tracking & Reporting On Marketing Metrics”