Data has changed the way agencies pitch to new clients!
Potential clients are now able to share data easily with agencies which means agencies are able to incorporate so much more information in their new business presentations. This has enabled the pitch to become all about the client rather than agencies making it all about them by rattling off the services they provide and showcasing past client work.
Depending on your agency and the client you are going after you will look at different data points and metrics to determine opportunities and solutions. There is no need to guess anymore, you can identify the problem and provide the solution before you’re even hired!
Below we’ve broken down a few ways you can use data to learn about your next client and WOW them during the pitch. Continue reading “Pursuing Clients Using Analytics”