According to the Harvard Business Review, the idea of one-to-one marketing is simple; it means being willing and able to change your behavior toward an individual customer, based on what the customer tells you and what else you know about the customer.
One-to-one marketing is a lot more than including a person’s name in an email because one-to-one marketing it’s based on an action. A consumers action would trigger a specific email to be sent based on what they did or did not do on your website. It’s a strategy that rules on relationship building and tailored messaging. Continue reading “The Journey To Reach A Single Customer”
Your competitor had a slip,
It was nothing too harmful and no one was hurt but it is something that could be social media gold.
What would you do?
Send the tweet via your brand’s social media account or keep it to an internal Slack conversation? Continue reading “What To Do When The Competition Flops”
If you think about all the marketing channels could you identify one that is most valuable?
One that is has a powerful way to influence business results?
One that is most likely to drive sales for your company?
For many of us, maybe everyone, this is word of mouth marketing (WOMM).
Are you surprised? Continue reading “Should You Care About Word Of Mouth Marketing”
KPIs are no joke!
Key performance indicators play a significant role in the creation of your strategy and marketing budget. They ensure your marketing campaigns are reaching new heights by helping you understand its effectiveness through metrics and measurement. And when they aren’t, KPIs help you understand where to focus your attention. But with so much data to digest, it can be tough to figure out where it’s taking your strategy and how it’s telling you to spend your budget. Continue reading “Down The Sales Funnel KPIs Go”
As brands are learning more and more about their audience, they are learning that their consumers may not trust them, which makes getting information and marketing out about their products and services tricky!
If your audience doesn’t trust your message how are you going to convince them to make a purchase?
This is when you have to go outside the board room and the brand and find people who your consumer relates to, that’s when influencers come into the picture, and this is why they have become so popular. Continue reading “How To identify Influencers With Converge”
When you think about all the ways you use Facebook, what is the one tool the makes a difference on Facebook right now?
Tough question right? And this could change depending on your role and your strengths when it comes to the platform.
To stay the number one social media platform, Facebook doesn’t have to keep up they have to continue to create. That means continuous updates and added features coming your way and it can become pretty easy to miss something, especially if you are not sure what new features you should be focusing on.
We wanted to answer the above question to ensure you knew what to spend your summer focusing on and where you should spend money testing before the big shopping seasons come into play.
Below we picked three Facebook features marketers, especially ones overseeing CPC Ads on Facebook, should be using! Continue reading “The 3 Best Facebook Ad Features Right Now”
We are about to embark on the summer months, and before you know it we will be in Q4. Yikes! Those goals your marketing team set at the end of last year for 2017 have an expiration date, and it’s time to start getting real with where they are in the process and how they are going to accomplish them.
So how do you find out how things are going? You have to ask some questions but asking pressing questions can often lead to uncomfortable answers. You don’t want your team to think you are looking for something; you want them to know you are checking in, pushing them to ensure these goals happen, and that they are making efforts to achieve them.
So how can that be done? Continue reading “3 Ways You Are Not Challenging Your Marketing Team”
Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about, I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.
Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title and that is kind of what we got used to.
But a transition is once again underway. Where businesses are realizing the importance of marketing, how essential is to sales and that maybe in order to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”
How many times have you found the perfect BuzzFeed quiz, Which Bachelor Contestant Would You Most Likely End Up With? but decided that not all your Facebook friends needed to know your results so you messaged the quiz to your co-worker through G-chat?
If that is something you have done then you have participated in dark social. Dark social is a private conversation, a lot of times happening through email, text and social apps and involves sharing a link to a piece of content from a social channel through one of these platforms. What makes it dark is that the referral can’t be tracked. It looks like people are heading straight to your website and reading content there but that is not actually the case, they are getting there in a way most analytics platforms can’t track. Continue reading “Give Dark Social Some Light”
Maybe instead of asking if search is relevant, you should be wondering if your SEO strategy is! Search engines have changed so much in the past couple of years because the way people search is changing- has your marketing team, agency, brand kept up? Continue reading “Is Search Still Relevant In 2017?”