The 3 Best Facebook Ad Features Right Now

When you think about all the ways you use Facebook, what is the one tool the makes a difference on Facebook right now?

Tough question right? And this could change depending on your role and your strengths when it comes to the platform. 

To stay the number one social media platform, Facebook doesn’t have to keep up they have to continue to create. That means continuous updates and added features coming your way and it can become pretty easy to miss something, especially if you are not sure what new features you should be focusing on

We wanted to answer the above question to ensure you knew what to spend your summer focusing on and where you should spend money testing before the big shopping seasons come into play.  

Below we picked three Facebook features marketers, especially ones overseeing CPC Ads on Facebook, should be using! Continue reading “The 3 Best Facebook Ad Features Right Now”

3 Ways You Are Not Challenging Your Marketing Team

We are about to embark on the summer months, and before you know it we will be in Q4. Yikes! Those goals your marketing team set at the end of last year for 2017 have an expiration date, and it’s time to start getting real with where they are in the process and how they are going to accomplish them.

So how do you find out how things are going? You have to ask some questions but asking pressing questions can often lead to uncomfortable answers. You don’t want your team to think you are looking for something; you want them to know you are checking in, pushing them to ensure these goals happen, and that they are making efforts to achieve them.

So how can that be done? Continue reading “3 Ways You Are Not Challenging Your Marketing Team”

CMOs Make The Best CEOs

Has there always been a secret (or maybe not so secret) assumption that CMOs aren’t suited for the CEO role? Think about, I can name COOs, CTOs, and CFOs who have all gone on to become CEO but not too many CMOs in recent years.

Maybe that’s because there wasn’t much proof as to what marketers did? And then came the assumption that people who could make great products could also become great CEOs. Think about Facebook, Square, Paypal, Apple, and Twitter. The creators of these products and technology often rewarded themselves with the CEO title and that is kind of what we got used to. But a transition is once again underway. Where businesses are realizing the importance of marketing, how essential is to sales and that maybe in order to have a great product you have to know the people who are going to buy it. Continue reading “CMOs Make The Best CEOs”

Give Dark Social Some Light

How many times have you found the perfect BuzzFeed quiz, Which Bachelor Contestant Would You Most Likely End Up With? but decided that not all your Facebook friends needed to know your results so you messaged the quiz to your co-worker through G-chat?

If that is something you have done then you have participated in dark social. Dark social is a private conversation, a lot of times happening through email, text and social apps and involves sharing a link to a piece of content from a social channel through one of these platforms. What makes it dark is that the referral can’t be tracked. It looks like people are heading straight to your website and reading content there but that is not actually the case, they are getting there in a way most analytics platforms can’t track.  Continue reading “Give Dark Social Some Light”

Is Search Still Relevant In 2017?

Maybe instead of asking if search is relevant, you should be wondering if your SEO strategy is! Search engines have changed so much in the past couple of years because the way people search is changing- has your marketing team, agency, brand kept up? Continue reading “Is Search Still Relevant In 2017?”

The Key {words} To PPC

If you have decided to take SEO seriously and invest in PPC ads then you are going to need to understand how to use Google’s Keyword Planner. Keyword Planner is a free tool that is a part of Google Adwords advertising platform and it an extremely useful tool. 

Keyword Planner allows you to do a ton of research by providing you with data about keywords used for searches and how that affects your pay-per-clicks campaigns.

We want to make sure you know about everything you can about Keyword Planner so we outlined their features and functions below and guide you through the process of using the data that comes with it. Continue reading “The Key {words} To PPC”

So Search or Social?

What do you do when you have a client that is persistent in how they want you to spend their money and run their creative? Where to promote and how to drive traffic to their business? But yet, they had kind of hired you for that very reason…

Do you do what they want without any opinion? After all, if you are doing what they want you to can’t you do anything wrong… right? But what if you don’t think they are 100% right? None of that sounds like the glamours side of agency life. Having to explain to your client why they’re wrong and that this is your job. Yikes! Continue reading “So Search or Social?”

It’s Time To Diversify Your Local Search Strategy

When I think of SEO, I think about that room that looks so nice, tidy and clean until you open up the closed closet door or look under the bed and everything comes pouring out and you find yourself in a big mess. That is exactly how figuring out search can feel!

You are stuck with a choice. Living in denial that everything is working how it is supposed to, that Google has it all figured out and blame them when business is slow and slam the door closed. Or you can get down to the root of what is going on behind that closed door, where that mess came from, learn how to manage it, maybe even find out what needs to be fixed and make some good change that will impact long-term results. Continue reading “It’s Time To Diversify Your Local Search Strategy”

5 Tools That Can Solve Your Agency’s 3 Biggest Problems

What problems are you currently facing with a client?

As an agency?

Do the same things seem to pop up no matter who you are working with?

When we think about problems agencies face we have seen reoccurring themes and have been working hard to help solve them. We want to dive into the three main pain points that seem to be the root cause of most of the issues you might be facing… Continue reading “5 Tools That Can Solve Your Agency’s 3 Biggest Problems”

30 Social Tests To Run In April

Have you noticed how social platforms are constantly updating and changing and always improving?

Can you say the same about your own social content…

There might be a correlation between your poor social results and the fact that you are not testing anything! And we want to help you with that. We just created a free e-book giving your 30 tests to run on your Facebook, Instagram, Snapchat and Twitter account and we are challenging you to do on test a day in the month of April.

Below is a peak as to what you will find in the e-book. Continue reading “30 Social Tests To Run In April”