3 Data Barriers Every PR Pro Has To Address

Data is a word that won’t be going away anytime soon. In fact, it’s more than a nice to have when it comes to marketing and PR. It’s a tool most clients expect you to use and many can’t imagine succeeding without but what about you, as a PR pro, how do you feel about data?

Do you understand how to use?

Why you need to use it?

How it can help you succeed?

It can be a tad overwhelming when you first use  data. And when we become overwhelmed by things we often put up barriers that keep us from using the product to its full potential, which can be a huge setback. Just like marketers, PR professionals are expected to use data when it comes to decision making, evaluating results and communicating success. It’s not a tool you can really fake it with or put off using. Now’s the time to roll up your sleeve, break down those barriers and dig into data!

Below are three ways you might be holding yourself back from using data! Continue reading “3 Data Barriers Every PR Pro Has To Address”

How You Can Track Your Holiday Influencer Campaigns

We hear influencer marketing thrown around a lot! And as the holidays are approaching, it is an opportune time to work with influencers.

But can an influencer bring real profits?

And if so how is that measured?

That is what this post is going to show you! Just how easy it is to analyze campaigns with influencers. After all the ideal time for influences to be posting is RIGHT NOW as your audience is starting to research and take action by making those big holiday purchases. Continue reading “How You Can Track Your Holiday Influencer Campaigns”

Utilize Data To Create Breakthrough Content

Content creation is a vital part of marketing but many of us are still not using data to influence our content strategy and decision making. What are we waiting for? With over 2 million blog posts being published every day we need to start relying on a little more than luck in order gain attention and traction with everything else we are competing with on the web.  Continue reading “Utilize Data To Create Breakthrough Content”

4 Tactics You Have Not Thought Of For Building Brand Loyalty

It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage. Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”

4 Ways To Improve Your Content Marketing

There is no silver bullet for content marketing but there are a lot of things you could be doing wrong:

  • Producing uninteresting/ boring content
  • Having no loyal audience
  • Targeting an audience that is too large

Just to name a few…

According to The Content Institutes 2016 study, 86% of marketers are now using content marketing but only 30% believe they are effective at it and the crazy part is 76% say they will produce even more content in 2016 vs 2015!

Continue reading “4 Ways To Improve Your Content Marketing”

4 Mistakes To Avoid When Using Data-Driven Marketing

Have you ever spent a lot of time analyzing your marketing data- only to realize you were doing it wrong? Or is not knowing what to analyze keeping you from looking at data in the first place?

Using data to steer marketing decisions, strategies and goals is not easy. 91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions. Yet, 39% say their own company’s data is collected too infrequently or not real-time enough. See, we all know we need to be doing but we aren’t always doing it right. Continue reading “4 Mistakes To Avoid When Using Data-Driven Marketing”