Can Marketers Benefit From Bots?

While it still may be too early to say Bots are taking over social and messaging platforms, they have been taking over marketing news since Facebook’s announcement at their F8 Conference held earlier in 2016. Continue reading “Can Marketers Benefit From Bots?”

What Messaging Apps Are Telling Marketers

The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”

Are You Ready For These 4 Changes in Mobile?

It’s easy to see why mobile is a uuuuge priority for the marketing world in 2016. 

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According to McKinsey, more than half of US consumers aged 13-64 are using smartphones and marketers are taking note. With the accessibility cell phones provide, people are spending the majority of their internet time via their mobile device, and we have been thinking a lot about how consumer engagement will change.

Here are four changes you can expect to see happening in mobile, are you ready to make these a part of your mobile strategy? Continue reading “Are You Ready For These 4 Changes in Mobile?”