What Your PR Team Can Learn From Sales

After digging into the sales funnel to identify marketings KPIs that are worth measuring last week we deiced to take this another step forward and think about if sales pros and PR pros could have something in common too.

When you take a high-level look at the sales funnel,

  • Awareness: something seems wrong
  • Consideration: what are my options to fix it
  • Decision: X will fix my problem

This actually doesn’t look that different from what the PR team does,

  • Awareness: identify opportunities
  • Consideration: build up value
  • Decision: secure placement

It’s really not all that different at all. The PR pitch is very much a sales pitch as both are in the business of using a story to build relationships and solve problems. The sales team might use a story to pitch product or services while the PR team is using their story to pitch to influencers and publications to work with.

So after thinking about PR this way, what are some qualities that make up a successful sales team that PR pros could leverage for their next media pitch? Continue reading “What Your PR Team Can Learn From Sales”

What Is The Agency Of The Future?

Among several other agency and brand breakups this summer McDonald’s decision to part ways with their 35-year-old agency in the U.S., Publicis Groupe’s Leo Burnett shows that times are changing.

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In an effort to modernize and consolidate their nearly 1 billion dollar advertising budget McDonalds conducted an agency review earlier this year in an effort to find “the agency of the future”. Continue reading “What Is The Agency Of The Future?”