Data is a word that won’t be going away anytime soon. In fact, it’s more than a nice to have when it comes to marketing and PR. It’s a tool most clients expect you to use and many can’t imagine succeeding without but what about you, as a PR pro, how do you feel about data?
Do you understand how to use it?
Why you need to use it?
How it can help you succeed?
It can be a tad overwhelming when you first use data. And when we become overwhelmed by things we often put up barriers that keep us from using the product to its full potential, which can be a huge setback. Just like marketers, PR professionals are expected to use data when it comes to decision making, evaluating results and communicating success. It’s not a tool you can really fake it with or put off using. Now’s the time to roll up your sleeve, break down those barriers and dig into data!
We have all heard it before, content is king! But before content marketing how were we getting our information out there? PR.
When looking at content marketing and PR it’s hard to see them fitting together. Content marketing is like the pre-party. It’s fun information, warms people up to your product, gets them excited, people check in often to find out new information. While PR is kinda like the cleanup team. Often times you don’t hear from your PR team unless something is going wrong, they clean up all the big messes, they are the ones to smooth things over. But it doesn’t have to be that way! They don’t have to compete or feel like there is only room for one of them. Both can actually thrive and benefit from one another.
Did you know the word of 2016 was post-truth? Did you know the word of 2015 was the crying eyes emoji? That almost feels too appropriate.
Post-truth is just another word for a lie which is now being called fake news. Which is also something that finally got the attention it needed in 2016. From social networks to political campaigns-everyone was affected by fake news. Whether you were reading it, producing it or trying to fact check it, it took over our News Feeds and dinner conversations.
As an agency you might have to deal with an unexpected controversial issue but what happens if a client comes to you and they want to take a side? Want to make a bold stance and not shy away from issues?
Would you know if there are any benefits? Do you know what damages could come? What would you be prepared for?
With the current political climate, more people are wanting to know where their favorite brands stand on important issues. And I am sure with the transition of the oval office happening any day now this will be a more common theme for the next four years (more than we have ever seen before). So are you ready to support your client’s efforts in taking on the important issues?
Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).
Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”
The Olympics played out on the worlds’ largest stage but the biggest act from the past 17 days wasn’t the competition, a rivalry, or a gold medal match! Instead, it was the unexpected storyline of the Ryan Lochte Robbery that stole the show during the Rio Games.
This story comes as a good reminder as to what can happen as more and more organizations use influencers and encourage users to help create content. At the end of the day you are working with people, and what they do when they are not representing your brand cannot be controlled but there are strategies you can put in place to help mitigate the risk when you are working with them. Continue reading “What Brands Can Learn From The LOCHTE-Ness PR Monster”
Do you think the use of data and marketing technology has reshaped the PR profession?
You probably can’t remember the last AD you saw on TV but you could probably tell me about the last few articles you read and the content that is being shared by friends on social media. PR has become so much more thanks to digital marketing channels and the marketing technology that makes the data behind those efforts available. Continue reading “How Data & Marketing Technology Have Affected PR”