What Is Keeping You From Accomplishing Your 2017 Goals

About six or seventh months ago you started making plans for 2017 based on your 2016 performance.

  • Where did you miss the mark?
  • What did you do really well?
  • What’s something new you want to try?

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What Can Video Do For PR?

From Facebook to Instagram to Snapchat and let’s not forget the OG YouTube, video has now been pushed on social media, internet users, and content creators for nearly a decade and the idea that your audience is becoming video-first content consumers becomes truer every day.

Facebook has put out multiple platform updates stating that live video and video content will be favored in their algorithm. Facebook has also continued to add video formats to Instagram, and if SnapChat’s nearly 30 billion valuation isn’t proof enough that the future is video, then I am not sure what is.

So what does this mean for PR? Where tradition stands in relationships with the press and creating written press releases. How can agencies take advantage of video for their clients going forward?

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Is Content Marketing Dissolving Or Strengthening PR?

We have all heard it before, content is king! But before content marketing how were we getting our information out there? PR.

When looking at content marketing and PR it’s hard to see them fitting together. Content marketing is like the pre-party. It’s fun information, warms people up to your product, gets them excited, people check in often to find out new information. While PR is kinda like the cleanup team. Often times you don’t hear from your PR team unless something is going wrong, they clean up all the big messes, they are the ones to smooth things over. But it doesn’t have to be that way! They don’t have to compete or feel like there is only room for one of them. Both can actually thrive and benefit from one another.

Let’s see what I am talking about below….

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Hey Marketers-Do You Speak CEO?

Marketing has been getting a lot of attention, and that attention is coming from C-Level Executives who are noticing the impact marketing has on their bottom line- which can be a good thing!

But just because they are noticing your efforts doesn’t mean you should expect them to understand everything you are doing. It is actually the other way around. You need to be ready (and willing) to answer some questions and rise to the challenge of rounding off your skills so you can demonstrate how marketing activities impact the overall organizational goals. 

So what exactly does that mean…

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4 Things That Could Go Wrong With Marketing Measurement

Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.

There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”

Building A Data-Driven Culture

Maybe, one of the most important evolutions in marketing is the ability to understand what data you have, how to organize it and, ultimately, how to use it to your advantage.

The practice of gathering and generating insights from data to inform your marketing strategy has become commonplace for some marketers. However, for many organizations, there is still room for improvement in turning intelligence into actionable insights and committing to using data-driven decision making. Continue reading “Building A Data-Driven Culture”

How Marketers Are Holding Mobile Back

If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.

Drake dancing
giphy.com

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How Video Is Changing Marketing

It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From our ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer, and it is constantly evolving. Continue reading “How Video Is Changing Marketing”